Finding and hiring skilled candidates requires strategic marketing approaches, especially when using advanced platforms like Thumbvista. Thumbvista is known for its mobile-first marketing strategies, making it an ideal tool to reach job seekers directly on their mobile devices. In this blog post, we’ll explore how you can leverage Thumbvista’s location-based and programmatic advertising capabilities to attract top talent.
Why Thumbvista is Ideal for Recruitment Marketing
Thumbvista is a leader in geofencing and programmatic media buying, providing powerful tools to target specific demographics and locations. This platform is particularly effective for recruitment because:
- Precise Targeting – You can reach potential candidates based on where they are, such as targeting people near universities, job fairs, or competitor business locations.
- Mobile-First Approach – Thumbvista allows you to connect with mobile users who are actively seeking jobs, making your ads timely and relevant.
- Cost Efficiency – With programmatic media buying, you can control your ad spend and optimize for performance, ensuring your recruitment ads get the right traction without wasting budget.
Key Thumbvista Marketing Tactics for Employee Hiring
Here are some of the best tactics to use Thumbvista for recruitment marketing:
1. Geofencing Around Educational Institutions
If you are looking to hire fresh graduates or interns, using Thumbvista’s geofencing capabilities around college campuses or trade schools is highly effective. By setting up a virtual boundary, you can deliver recruitment ads directly to students’ mobile devices when they enter a geofenced area.
- Best Practice: Use attention-grabbing ad copy tailored to entry-level applicants, highlighting internship opportunities, growth potential, or benefits your company offers for young professionals.
2. Target Competitor Locations
One innovative way to find top talent is by geofencing around the locations of your competitors or geo-conquesting. For instance, if you are an HVAC company looking for skilled technicians, geofencing other HVAC businesses can help you target employees who may be open to switching jobs.
- Best Practice: Craft compelling ads that promote why your company is a better place to work, whether it’s higher pay, better benefits, or a more positive work culture.
3. Reach Passive Job Seekers
Many skilled professionals aren’t actively job hunting but might be open to new opportunities if presented at the right time. Thumbvista allows you to serve ads to passive job seekers based on their behavior, interests, or geographical location.
- Best Practice: Use Thumbvista’s programmatic capabilities to retarget individuals who have visited job boards or employment-related sites, even if they aren’t actively applying.
4. Leverage Location-Based Job Fairs & Events
Job fairs, career expos, and industry events are prime opportunities to find candidates. Thumbvista’s geoconquesting feature enables you to serve ads to attendees of these events, either while they’re there or after they’ve left.
- Best Practice: Create a recruitment funnel that encourages job fair attendees to visit your website or recruitment page to learn more about career opportunities at your company.
5. Optimize Ad Creatives for Mobile Users
Since Thumbvista focuses on mobile advertising, it’s crucial that your recruitment ads are optimized for the mobile experience. Mobile ads should be visually appealing, have a clear call-to-action, and be easy to engage with.
- Best Practice: Include clickable links in your ad that direct potential candidates to your career page or application portal. Use mobile-friendly forms to make the application process smooth and seamless.
Case Study: How Thumbvista Helped a Company Fill Key Roles
Let’s take a look at a real-world example. A mid-sized home health industry client wanted to fill multiple positions across its locations. They used Thumbvista’s geofencing to target candidates near theirlocations, particularly during peak working hours. By leveraging display ads that featured “Now Hiring” banners and incentives such as bonuses for referrals, they saw a significant increase in applications. The campaign reached over 50,000 unique users and resulted in 200 website actions from qualified candidates in less than a month.
Final Thoughts
When it comes to hiring employees, Thumbvista offers a unique advantage with its mobile-first, location-based advertising strategies. By leveraging geofencing, programmatic media buying, and targeted ads, your business can connect with the right talent in the right place at the right time. Whether you’re looking to hire entry-level employees or seasoned professionals, Thumbvista’s marketing tactics can make your recruitment campaigns more effective and efficient.
Start using Thumbvista today to supercharge your hiring efforts and attract top talent in your industry!