In recent years, streaming video has rapidly transformed the advertising landscape, offering brands unprecedented access to viewers through targeted and highly engaging formats. As we approach 2025, streaming video advertising continues to evolve, with a host of emerging trends shaping the way advertisers connect with audiences. At Thumbvista, where our expertise in programmatic display and video advertising is at the forefront of media strategy, we’re seeing clear shifts in technology and user behavior that will impact streaming video advertising in the coming year. Here’s our take on the trends that marketers should watch to stay ahead of the curve in 2025.
1. Growth of Ad-Supported Streaming Services
The rising popularity of ad-supported streaming services, such as Peacock, Hulu, and newer entries like Netflix’s ad-supported tiers, is reshaping the advertising ecosystem. As consumers increasingly look for affordable streaming options, ad-supported platforms provide a cost-effective way for audiences to access premium content while offering brands valuable opportunities to engage viewers.
- What This Means for Advertisers: In 2025, brands will find a broader array of high-quality inventory on ad-supported streaming platforms, with Thumbvista leading the way in helping clients tap into these channels efficiently through our programmatic expertise. Our programmatic media solutions allow precise targeting within these platforms, maximizing reach without compromising on relevance.
2. Enhanced Targeting Through First-Party Data
As third-party cookies continue to phase out, streaming services and advertisers alike are relying more on first-party data to reach the right audiences. Services like Roku and Amazon Prime Video leverage their subscriber data to help advertisers deliver tailored ads to highly specific audience segments.
- Thumbvista’s Role: Our approach at Thumbvista is to leverage first-party data collected from streaming services and combine it with programmatic media strategies for precise audience targeting. This shift allows us to ensure that campaigns are both relevant to viewers and cost-effective for advertisers, fostering an environment of better user engagement.
3. Shoppable Video Ads Take Center Stage
Shoppable video ads are quickly becoming a must-have for brands looking to capitalize on consumer interest directly within streaming environments. By offering interactive, clickable elements within video ads, brands can drive immediate action from viewers, bridging the gap between awareness and conversion.
- Thumbvista’s Approach: Thumbvista’s programmatic solutions make it easy to implement shoppable video ads that encourage viewers to take action without ever leaving their streaming experience. Our team focuses on integrating seamless, clickable experiences in ways that feel natural, making the path to purchase as smooth as possible for consumers.
4. Artificial Intelligence and Machine Learning for Better Ad Performance
AI and machine learning continue to play a larger role in digital advertising, and streaming video is no exception. AI-driven analysis can identify viewing patterns, optimize ad placements, and personalize ads for each viewer based on their watching habits and preferences.
- Implementing AI with Thumbvista: Thumbvista utilizes cutting-edge AI and machine learning technologies to refine targeting and maximize ad performance for clients. Through real-time analysis, we can ensure that our clients’ ads reach the right audience at the right time, with minimal waste on uninterested viewers.
5. Increased Focus on Privacy-First Advertising
With consumers increasingly concerned about their online privacy, streaming platforms are prioritizing transparent data practices. Services are implementing stricter privacy controls and consent-based data collection, giving viewers control over their data and how it’s used for advertising.
- Thumbvista’s Privacy-First Strategies: At Thumbvista, we prioritize privacy-compliant data strategies. As programmatic media continues to evolve, our privacy-first advertising approach balances effective targeting with user respect, ensuring brands can reach engaged audiences without compromising consumer trust.
6. Cross-Device Synchronization and Omni-Channel Campaigns
In 2025, the distinction between devices will continue to blur as audiences expect a seamless experience across all screens. A viewer might start a show on a mobile device and finish it on a smart TV, and advertisers must ensure consistency across these platforms.
- Thumbvista’s Cross-Device Solutions: Our cross-device targeting expertise at Thumbvista allows us to create cohesive ad experiences for viewers, regardless of which device they’re using. By synchronizing programmatic campaigns across mobile, desktop, and TV screens, we help brands build familiarity and trust with their audience through integrated messaging.
7. Measuring Success Beyond Impressions
With an increased focus on engagement and outcome-driven metrics, brands are moving away from measuring success solely by impressions. Advertisers are now seeking deeper insights into metrics like viewer engagement, interaction rates, and overall brand lift.
- Thumbvista’s Metrics for Success: At Thumbvista, we prioritize a metrics-focused approach that looks beyond impressions to assess the actual impact of streaming video campaigns. By tracking KPIs like engagement rate, time spent, and action taken, we help our clients gauge the true value of their streaming video investment.As we move into 2025, streaming video advertising is set to become more sophisticated, targeted, and engaging than ever before. At Thumbvista, we’re excited to leverage these trends to help brands connect with their audiences in meaningful ways. Our programmatic expertise allows us to maximize the impact of each campaign by delivering relevant, effective ads on the platforms where consumers are most engaged.For brands looking to stay at the forefront of streaming video advertising, now is the time to refine strategies, adopt emerging technologies, and align with partners who understand the changing dynamics of this space. Contact Thumbvista to learn how we can elevate your streaming video strategy and drive exceptional results in 2025 and beyond.