In the mortgage industry timing, precision, and trust are everything, lenders are under pressure to find smarter ways to attract qualified applicants. Traditional digital marketing alone isn’t cutting it anymore.
That’s where Thumbvista comes in.
By combining programmatic advertising with rich consumer data from companies including Experian and Equifax, Thumbvista helps mortgage lenders connect with high-intent borrowers in real time—boosting application volume and lead quality while lowering acquisition costs.
Why Programmatic Advertising is a Game Changer for Mortgage Lenders
Programmatic advertising allows you to automate and optimize the placement of your digital ads across devices and platforms—serving them only to users who match your ideal borrower profile. Through advanced data partnerships, Thumbvista delivers scalable, targeted campaigns that produce results.
Experian + Equifax Data: The Secret to Smarter Targeting
As leaders in consumer credit and financial data, Experian and Equifax provide Thumbvista with exclusive access to privacy-compliant audience segments that go far beyond basic demographics.
With this data, Thumbvista can help you target:
Consumers with high or improving credit scores
Renters with high income ready to buy
Homeowners nearing the end of a mortgage term
People showing mortgage shopping behavior
Consumers likely to refinance based on credit behavior and debt profiles
This means less wasted ad spend and more qualified leads.
How Thumbvista Drives Mortgage Leads with Data-Driven Programmatic Ads
1. Pinpoint Targeting
Using Equifax and Experian data, Thumbvista identifies consumers most likely to qualify for and seek a mortgage. This includes FICO® score ranges, home ownership status, and intent signals.
2. Custom Audience Segmentation
We build and activate segments like:
First-time homebuyers
Credit-improving millennials
High-net-worth individuals
Refinance-ready homeowners
3. Omnichannel Reach
Your ads appear on mobile apps, websites, connected TVs, and even digital out-of-home screens—only when and where your audience is active.
4. Performance Optimization
From A/B testing creative to adjusting bidding strategies, Thumbvista continuously optimizes campaigns to drive more applications and reduce cost-per-lead.
Thumbvista’s Programmatic Mortgage Marketing Services Include:
Display & Video Advertising
Engaging creatives tailored to each segment and funnel stage.Location-Based Targeting
Geofencing tools to reach renters or event attendees in specific regions.Audience Modeling & Lookalike Targeting
Expand reach by finding similar profiles to your best-performing applicants.Attribution & Reporting Dashboards
Track every dollar spent and every lead generated in near real time.
Results You Can Expect
With Thumbvista’s programmatic expertise and data-powered approach, lenders typically see:
increase in loan application submissions
Significantly lower cost-per-acquisition (CPA)
Higher lead-to-close conversion rates
Faster pipeline velocity from qualified borrowers
Real-World Scenario
A regional mortgage lender partnered with Thumbvista to launch a programmatic display campaign targeting renters aged 28–45 with 680+ credit scores and $75K+ annual income.
Ready to Grow Your Mortgage Business?
Thumbvista’s programmatic advertising solutions—fueled by Equifax and Experian data—are built to deliver precision, performance, and scale for mortgage lenders. Whether you’re targeting first-time homebuyers or seasoned investors, we’ll help you reach the right audience, at the right time, with the right message.
Let’s talk about your goals.
Contact Thumbvista today to build a programmatic strategy that fuels your mortgage growth.