Author Thumbvista

Mobile Marketing With Relevance
Brands Worked With

Insights On Mobile Marketing For Small-Large Companies & Brands. Welcome to Thumbvista's Insights blog where you will find articles on the latest mobile strategies, research, the latest technology, and thought leadership in mobile marketing. Thumbvista is a global company based in Charlotte, North Carolina.

Mobile Video Advertising – The Power of Streaming

If the continued rise and success of Netflix and Amazon Prime are any indication, digital video is still the reigning king of content. In 2017, more people have chosen to cut the (cable) cord and consume video content on their mobile device than ever before. Ask nearly anyone if they feel that mobile is the

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2017 Back to School Mobile Shopping Trends

If you’ve been on social media lately, you’ve likely seen a few photos of your friends’ kids looking adorable in their new outfits, donning brand new backpacks, ready to tackle their first day of school. Back-to-school season is in full swing. Retailers Are Focusing On Mobile Shopping Trends On the surface, not much has changed

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Geofencing for Recruiters, Looking for a particular set of skills?

Mobile Geofencing Helps Recruiters Find The Right Person For The Job When a recruiter is looking for someone, let’s say someone who possesses “a particular set of skills”, it doesn’t always make sense to blast the position out to the masses. It’s not enough to simply post open positions on the company’s website or LinkedIn

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How to leverage the benefits of mobile geofencing.

There are many examples of how mobile geofencing is beneficial to marketers all over the world. One of the most obvious is the reduction of ad waste in terms of reaching mobile users who have a stronger likelihood of being who you need the brand’s messaging to reach. The more times you connect with the

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Mobile Video – Are You Watching?

Our Favorite Video Experience Is Mobile Video Mobile. Most of us can’t remember a time when our mobile device wasn’t our constant companion…literally. Gone are the days of a mobile device just being for phone calls and text conversations. Our mobile devices house our photo libraries. We connect with family, friends and colleagues via social

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How People Are Using Mobile Devices This Holiday Season

‘Tis the season for holiday shopping It’s the most wonderful time of year…especially for retailers. The holiday shopping season has arrived. While many consumers still make their way to the nearest shopping mall, it is no surprise that they are increasingly turning to their mobile devices for holiday shopping. According to data compiled at the

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Let us help you find your audience! With the power of Geofencing

Geofencing and Interest-Based Targeting Add Relevance To Ad Experience It is time for “Smarter” mobile advertising. Advertising is all about finding the right person for your message. Who connects with your messaging and can relate, making it a relevant ad experience. Everyone wins with a relevant ad experience. By using Geofencing technology you mobile advertising

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Turn location-based marketing into increased foot traffic

Turn location-based marketing into increased foot traffic While sales at brick-and-mortar retailers may be decreasing since the rise of the Internet, location-based marketing aims to combat that trend. With location-based marketing, brands can reach more specific and relevant audiences and drive both intent and visits to brick and mortar stores. Additionally, this approach is more

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Targeted Mobile Advertising | Demographic Targeting

Are You Reaching Your Targeted Demographic? Engaging consumers with targeted mobile advertising isn’t an exact science. Will a coupon prompt a viewer to take action? Or is targeted content more compelling? And who is your target audience? Generation X? Baby Boomers? Marketers are still trying to figure it all out! According to Nielsen’s second-quarter 2016

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Interest Based Advertising or Personalized Advertising

Targeted Advertising Based On Personal Interest In marketing data is key, always has been. Since the launch of products of any kind marketers have had to ask “who is the target audience for this product?”. If you know the customer you can craft a more effective or “personalized” message based on multiple factors such as

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