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Quick links - Details on Geofencing   -  Case Studies  -  Why Us?

Insights, Ideas & Client Case Studies

Insights On Mobile Marketing For Companies & Brands. Welcome to Thumbvista's Insights where you will find articles on the latest mobile strategies, research, the latest technology, and thought leadership in mobile marketing. Thumbvista is a global company based in Charlotte, North Carolina.

Quick links - Details on Geofencing   -  Case Studies  -  Why Us?

B2B Geofencing Case Study – Event & Trade Show Marketing

It is that time again, event season. Geofencing for event marketing has many pluses for attendees trying to drive booth foot traffic as well as those who can’t attend to still have a presence at the event marketing to an audience that is rich with mobile users who are a perfect fit for your product,

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4 Best Geofencing Marketing Strategies For 2019

With the new year comes new technology and new marketing challenges. Thumbvista’s mantra is to provide a more relevant ad experience for the marketer and their customer, but in 2019 a more personalized  and relevant marketing experience will be more important than ever. We’ve taken a look back at the last few years of client

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Price Guide For Geofencing | Cost of Geofencing Explained

One of the biggest questions – and common misconceptions – is around the cost of geofencing. So what IS the cost of geofencing? The answer: It depends. Pricing typically ranges between $4-$14 CPM (cost per thousand impressions). Many factors can affect the price, including advanced targeting features and impression volume. For example, if you purchase

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Case Study – Mobile Video Using Geofencing – Planet Fitness

Mobile video has turned into a very powerful force in the marketing world. It is said the by 2020 75% of mobile data traffic will be video. Partly due to content and connectivity one thing is for sure it continues to grow into an area that has much marketing potential. Geofencing + Mobile Video =

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Mobile Advertising Is Still Growing

According to the Interactive Advertising Bureau in this Ad Age article, mobile ad revenue increased by 66%, which is ten times more than desktop advertising’s growth year-over-year. So why does television still take up so much of the advertising budget when mobile is reported to take up, on average, only 12% of the budget? Part of

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How To Advertise On Mobile Apps

Would you love to see your ads on a specific mobile app or set of apps? It’s easier than you think. At Thumbvista, we help clients advertise on the most relevant mobile apps. Our primary capability centers around targeting a specific area using mobile, location-based services called geofencing or geofence advertising. But that’s just the

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Mobile Geofencing Case Study – Local Government

Case Study: Local Government marketing for social service “Ride Share” for Commuters. Geofencing Mobile Display Ads for Local Government Case Study Challenge: To promote new ride share program for county to the population that was currently using public transportation. Solution: Thumbvista geofences main commuter areas including bus stops and train stations promoting new program with link

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Grand Opening Marketing Strategies Using Geofencing

For any business, opening a new location is an exciting, but overwhelming time. Between thinking through the location development, operational logistics, and hiring and training new employees, a company also needs to have a sound marketing and advertising strategy ready to go long before they open their doors on their first day of business. If

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