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Mobile Marketing With Relevance
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Insights On Mobile Marketing For Companies & Brands. Welcome to Thumbvista's Insights where you will find articles on the latest mobile strategies, research, the latest technology, and thought leadership in mobile marketing. Thumbvista is a global company based in Charlotte, North Carolina.

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Price Guide For Geofencing | Cost of Geofencing Explained

One of the biggest questions – and common misconceptions – is around the cost of geofencing. So what IS the cost of geofencing? The answer: It depends. Pricing typically ranges between $4-$14 CPM (cost per thousand impressions). Many factors can affect the price, including advanced targeting features and impression volume. For example, if you purchase

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Case Study – Mobile Video Using Geofencing – Planet Fitness

Mobile video has turned into a very powerful force in the marketing world. It is said the by 2020 75% of mobile data traffic will be video. Partly due to content and connectivity one thing is for sure it continues to grow into an area that has much marketing potential. Geofencing + Mobile Video =

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Mobile Advertising Is Still Growing

According to the Interactive Advertising Bureau in this Ad Age article, mobile ad revenue increased by 66%, which is ten times more than desktop advertising’s growth year-over-year. So why does television still take up so much of the advertising budget when mobile is reported to take up, on average, only 12% of the budget? Part of

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How To Advertise On Mobile Apps

Would you love to see your ads on a specific mobile app or set of apps? It’s easier than you think. At Thumbvista, we help clients advertise on the most relevant mobile apps. Our primary capability centers around targeting a specific area using mobile, location-based services called geofencing or geofence advertising. But that’s just the

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Mobile Geofencing Case Study – Local Government

Case Study: Local Government marketing for social service “Ride Share” for Commuters. Geofencing Mobile Display Ads for Local Government Case Study Challenge: To promote new ride share program for county to the population that was currently using public transportation. Solution: Thumbvista geofences main commuter areas including bus stops and train stations promoting new program with link

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Grand Opening Marketing Strategies Using Geofencing

For any business, opening a new location is an exciting, but overwhelming time. Between thinking through the location development, operational logistics, and hiring and training new employees, a company also needs to have a sound marketing and advertising strategy ready to go long before they open their doors on their first day of business. If

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Mobile Advertising Case Study for Travel – Geofencing Airports

Reaching the right audience is crucial for any marketing campaign. Location can help add relevance to a mobile advertising campaign and the more dense the audience in a given space the less ad waste you will have. There are few places to advertise over an area to reach an audience of mobile users that are

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Recruiting Strategies Using Mobile Geofencing

Recruiting the right candidate for a highly-skilled job opening can be a bit like searching for a needle in a haystack. Traditional forms of advertising don’t make sense when you consider 99.9% of people viewing it won’t be qualified. But what if you could target the right candidate, at the right place and time? Thumbvista’s

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Geofencing Use Cases – Event Marketing

In a recent study it said the majority of marketers (63%) planned on investing more in live events in the 2018-19 both in budget and number of events. (Bizzabo,). Trying to capture attention at an event can be challenging for any marketer. Event marketing is typically a pay-to-play game in which the top sponsors get top

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What is Contextual Advertising?

If you’ve ever shopped for anything online – and 96% of Americans have – then you’ve likely come across contextual advertising in your shopping experience. Contextual Advertising – What is it and Why Does It Work? Contextual advertising is a form of targeted display advertising that aligns the content of an ad to a relevant

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