Category Creating a geofence

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Price Guide For Geofencing | Cost of Geofencing Explained

One of the biggest questions – and common misconceptions – is around the cost of geofencing. So what IS the cost of geofencing? The answer: It depends. Pricing typically ranges between $4-$14 CPM (cost per thousand impressions). Many factors can affect the price, including advanced targeting features and impression volume. For example, if you purchase

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How Does Geofencing Work? What is a Geofence? Questions, Answered

Geofences are simply virtual perimeters, within which an advertiser or marketer runs digital ads. But how do they work? And what’s the right size for a geofence? We’ll attempt to break down those answers here.   How does geofencing work? Geofences are built using specific – and often times, software that takes the longitude and

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