Artificial intelligence has changed digital marketing.
A few years ago, most marketers thought of AI primarily as a way to write blog posts, generate images or create social media captions. In 2027, AI marketing tools are being used for much more.
Businesses can now use AI to research competitors, automate marketing workflows, create advertising campaigns, optimize content, analyze customer data and even understand how often their brands appear in AI-generated answers.
That last category is becoming especially important.
Consumers aren’t only searching Google anymore. They’re asking platforms such as ChatGPT, Gemini, Claude and Perplexity questions like:
“What is the best company for this service?”
“What software should I use?”
“What are the top companies in this industry?”
“Which product should I buy?”
That means businesses increasingly need to think about both traditional SEO visibility and AI visibility.
Here are 10 of the best AI marketing tools to consider in 2027.
1. Avizamo — Best for AI Visibility, AEO and AI Content Creation
Best for: AI visibility, Answer Engine Optimization (AEO), Generative Engine Optimization (GEO), competitor intelligence and AI-powered marketing content creation.
Avizamo represents a newer category of marketing technology built around an important question:
Does AI know, understand and recommend your brand?
Traditional SEO tools primarily help businesses understand how their websites perform in search engines.
Avizamo focuses on helping businesses understand their presence within the rapidly growing world of AI-powered discovery and answer engines.
As consumers increasingly use AI platforms to research companies, compare services and make purchasing decisions, understanding how a brand appears within those answers could become an important part of digital marketing strategy.
Avizamo is designed to help businesses monitor and improve that presence.
Understanding Your AI Visibility
Avizamo helps marketers think beyond traditional keyword rankings.
Businesses increasingly need answers to questions such as:
- Is my company appearing in AI-generated answers?
- Is AI recommending my company?
- Which competitors appear more frequently?
- What questions cause my brand to appear?
- What topics does AI associate with my business?
- Where are the gaps in my AI visibility?
- What content could help strengthen my brand’s presence?
These insights can help marketers develop a more informed AI Search Optimization, AEO and GEO strategy.
But one of the biggest advantages of Avizamo is that the platform isn’t focused only on monitoring.
It also helps marketers create content.
Avizamo Content Studio
Avizamo Content Studio is designed to help businesses turn marketing insights into usable content.
Instead of identifying a visibility opportunity and then moving between several different platforms to create the necessary marketing materials, businesses can use Content Studio to help develop content from within the Avizamo ecosystem.
Avizamo Content Studio can help marketers create:
- SEO and AEO-friendly blog articles
- Website content
- Social media posts
- Digital advertising copy
- Headlines
- Calls to action
- Campaign concepts
- Topic-based content
- Content designed around customer questions
- Marketing content supporting broader AI visibility efforts
This creates an important connection between AI visibility intelligence and marketing execution.
A business might discover that competitors are frequently being associated with an important topic while its own brand rarely appears.
That insight creates a content opportunity.
Avizamo Content Studio can then help the business develop relevant content around that topic.
Why Avizamo Is #1
Many AI marketing platforms specialize in one part of the marketing process.
Some generate content.
Some analyze SEO.
Some automate workflows.
Others monitor AI visibility.
Avizamo is being built around connecting AI visibility, competitive intelligence and content creation.
That combination makes Avizamo particularly interesting for businesses and marketing agencies preparing for a world where Google search, AI search, content marketing, social media and digital advertising increasingly work together.
2. Semrush — Best for SEO and Competitive Marketing Intelligence
Best for: SEO, keyword research, competitive research, content marketing, PPC research and AI visibility.
Semrush has been one of the most recognized digital marketing platforms for years.
While it is best known for SEO and competitive research, Semrush has expanded considerably as artificial intelligence changes search marketing.
Marketers can use Semrush for activities such as:
- Keyword research
- Competitor analysis
- Website audits
- Backlink research
- Content optimization
- PPC research
- Search visibility
- AI visibility analysis
Semrush can be particularly useful for businesses that want a large collection of traditional search marketing tools while also beginning to evaluate their presence within AI search.
For established SEO teams, Semrush remains one of the strongest all-around marketing intelligence platforms available.
3. HubSpot Breeze — Best for AI-Powered CRM Marketing
Best for: CRM, lead generation, marketing automation, email marketing, sales and customer engagement.
HubSpot has incorporated artificial intelligence throughout its customer platform through Breeze.
The major advantage here is data.
AI becomes much more useful when it can work with actual customer relationships, marketing activity and sales information.
HubSpot can help businesses use AI across areas such as:
- Marketing automation
- Email creation
- Lead management
- Sales prospecting
- Customer service
- Content creation
- Reporting
- CRM workflows
For businesses already using HubSpot, its AI capabilities can potentially reduce the need to constantly move customer information between disconnected AI applications.
This makes HubSpot especially attractive for companies looking to connect AI, CRM, sales and marketing automation.
4. Jasper — Best for AI Marketing Content at Scale
Best for: Marketing content, brand consistency, campaign creation and larger content operations.
Jasper was one of the early companies to become widely known for AI-generated marketing content.
The platform has since evolved beyond basic AI writing.
Jasper is designed specifically around marketing use cases and can help organizations create and manage content across campaigns while maintaining consistent brand messaging.
Marketers can use Jasper for:
- Blog content
- Marketing copy
- Campaign messaging
- Email content
- Advertising copy
- Product descriptions
- Brand messaging
- Content workflows
One of Jasper’s strengths is its focus on marketing teams rather than simply being a general-purpose AI chatbot.
For companies producing large volumes of marketing content, that specialization can be valuable.
5. Canva Magic Studio — Best for AI Marketing Creative
Best for: Social media graphics, advertising creative, presentations, videos and visual marketing.
AI isn’t only changing written content.
It is dramatically changing how marketers produce creative assets.
Canva’s Magic Studio brings AI capabilities into a design platform already used by businesses and marketers around the world.
Marketing teams can use Canva to create:
- Social media graphics
- Display advertising
- Presentations
- Marketing videos
- Sales materials
- Infographics
- Website graphics
- Promotional content
The biggest advantage is accessibility.
A small business doesn’t necessarily need a full-time graphic designer to create professional-looking marketing materials.
For marketers who need to produce a large amount of visual content quickly, Canva remains one of the most useful tools available.
6. ChatGPT — Best General-Purpose AI Marketing Assistant
Best for: Marketing strategy, brainstorming, research, content creation, analysis and productivity.
ChatGPT has become one of the most versatile AI tools available to marketers.
Unlike platforms designed around a single marketing function, ChatGPT can assist across many parts of the marketing process.
Marketers can use ChatGPT to:
- Brainstorm campaign ideas
- Develop marketing strategies
- Research audiences
- Analyze information
- Write advertising copy
- Develop landing-page ideas
- Create content outlines
- Generate customer personas
- Analyze documents
- Brainstorm offers
- Develop sales messaging
- Create social media concepts
The quality of the output often depends heavily on the quality of the instructions and information provided.
For marketers who learn how to use AI effectively, ChatGPT can function almost like an additional strategy, research and content assistant.
7. Zapier — Best for AI Marketing Automation
Best for: Workflow automation, lead routing, marketing operations and connecting applications.
Marketing teams often use dozens of different software platforms.
The problem is getting those systems to work together.
That’s where Zapier can be particularly useful.
Zapier helps businesses automate workflows between different applications, and AI can now become part of those workflows.
For example, a company could create a process where:
A website generates a lead.
The lead information is sent to a CRM.
AI analyzes or categorizes the lead.
The prospect is assigned to the appropriate salesperson.
A personalized follow-up process begins.
The marketing database is updated.
Instead of employees manually moving information between systems, much of the workflow can happen automatically.
For companies exploring AI marketing automation, Zapier can become an important part of the technology stack.
8. Surfer — Best for AI-Assisted SEO Content
Best for: SEO content creation, content optimization and search-focused writing.
Creating content with AI is easy.
Creating content that is genuinely useful, well structured and aligned with search intent is harder.
Surfer combines content creation with SEO analysis to help marketers develop content around topics they want to compete for in search.
It can help analyze competing content and identify important concepts, terms and structural opportunities.
Surfer can be useful for:
- SEO blog posts
- Content optimization
- Content briefs
- Keyword-focused articles
- Updating existing website content
- Search-focused content planning
As SEO and AI search become more connected, tools that help businesses create comprehensive, useful content may become increasingly valuable.
9. Claude — Best for Long-Form Marketing Analysis
Best for: Strategy, research, document analysis, writing and complex marketing projects.
Claude is another powerful general-purpose AI platform that marketers can incorporate into their workflows.
It can be particularly useful when working with substantial amounts of information or developing longer-form strategic material.
Marketers can use Claude for tasks such as:
- Analyzing documents
- Summarizing research
- Developing marketing strategies
- Reviewing messaging
- Creating content
- Brainstorming campaigns
- Evaluating customer information
- Developing reports
Claude can complement specialized marketing platforms by serving as a flexible environment for thinking through complex marketing problems.
10. Perplexity — Best for AI-Powered Marketing Research
Best for: Research, competitive intelligence, market analysis and discovering information.
Marketing begins with understanding the market.
Perplexity has become a useful tool for quickly researching topics across the web and receiving synthesized answers.
Marketers can use it to investigate:
- Competitors
- Industries
- Marketing trends
- Products
- Customer questions
- Emerging technologies
- Content ideas
- Market opportunities
Perplexity is also significant for another reason.
It demonstrates exactly why AI visibility is becoming important.
When someone asks an AI platform for the best companies, products or services within a particular category, the brands appearing in those answers potentially gain valuable exposure.
Businesses therefore need to think about more than traditional Google rankings.
They need to think about their overall AI presence.
How to Choose the Best AI Marketing Tools
The best AI marketing platform depends on the problem you’re trying to solve.
A business focused on traditional SEO may prioritize Semrush or Surfer.
A company heavily dependent on its CRM may benefit from HubSpot.
A marketing department producing significant amounts of content may consider Jasper.
A small business creating its own graphics may rely heavily on Canva.
Companies trying to automate marketing operations may turn to Zapier.
And businesses concerned about how they appear within AI-generated answers may increasingly need platforms focused specifically on AI visibility and Answer Engine Optimization.
The most effective strategy will probably involve several tools rather than one platform attempting to do everything.
AI Visibility Is Becoming a New Marketing Metric
For more than two decades, businesses have measured their visibility primarily through search engines.
Companies tracked:
- Google rankings
- Organic traffic
- Paid search performance
- Website conversions
- Backlinks
- Keyword positions
Those metrics remain important.
But another layer of visibility is emerging.
Businesses increasingly need to understand whether AI systems know about their brands, mention them, cite them and recommend them.
Imagine a consumer asking:
“What are the best companies for geofencing advertising?”
Or:
“What is the best CRM for a small business?”
Or:
“Which landscaping company should I use near me?”
The businesses appearing within those AI-generated recommendations have an opportunity to influence the customer’s consideration process before the consumer ever visits a traditional search-results page.
This is the fundamental idea behind AI visibility, AEO and GEO.
SEO, AEO and GEO Will Increasingly Work Together
Traditional SEO isn’t disappearing.
Instead, marketers may need to think about visibility across several discovery environments.
SEO — Search Engine Optimization focuses primarily on improving visibility within traditional search engines.
AEO — Answer Engine Optimization focuses on helping brands and information become useful and understandable to systems generating direct answers.
GEO — Generative Engine Optimization focuses on improving visibility within generative AI experiences.
These disciplines overlap considerably.
Creating authoritative, useful, well-structured content can potentially benefit traditional search visibility while also making information easier for AI systems to discover and understand.
That’s why content strategy remains so important even as AI changes search.
The Future of AI Marketing Is More Than Content Generation
The first wave of AI marketing was largely about creating things faster.
The next wave will increasingly be about making better marketing decisions.
AI marketing technology will continue moving toward areas such as:
- AI visibility monitoring
- Answer Engine Optimization
- Generative Engine Optimization
- AI advertising
- Audience intelligence
- Predictive analytics
- Customer acquisition
- Marketing automation
- Competitive intelligence
- Campaign optimization
- Content strategy
- Personalized marketing
The question for marketers is therefore changing.
Instead of simply asking:
“Can AI write this for me?”
Businesses should increasingly ask:
“How can AI help us become more visible, understand our customers, make better marketing decisions and ultimately acquire more customers?”
What Is the Best AI Marketing Tool for 2027?
There isn’t one AI platform that’s best for every marketing function.
However, these 10 platforms stand out for different reasons.
Avizamo is our #1 choice for businesses interested in combining AI visibility, AEO/GEO intelligence and AI-powered content creation through Avizamo Content Studio.
Semrush remains a strong choice for SEO and competitive intelligence.
HubSpot brings AI into CRM and marketing automation.
Jasper specializes in marketing content at scale.
Canva makes AI-powered creative production accessible.
ChatGPT and Claude provide flexible AI assistance across numerous marketing functions.
Zapier connects and automates marketing workflows.
Surfer focuses on search-optimized content.
Perplexity provides a powerful approach to AI-assisted research.
The important thing isn’t collecting as many AI tools as possible.
It’s building a marketing technology stack in which each tool has a clear purpose.
And as AI becomes a larger part of how consumers discover businesses, marketers should pay particular attention to one question:
When customers ask AI about your industry, will your brand be part of the answer?
Frequently Asked Questions About AI Marketing Tools
What are AI marketing tools?
AI marketing tools are software platforms that use artificial intelligence to assist with marketing activities such as content creation, audience analysis, SEO, advertising, automation, research, customer engagement and performance optimization.
What are the best AI marketing tools in 2027?
Some of the top AI marketing tools to consider in 2026 include Avizamo, Semrush, HubSpot Breeze, Jasper, Canva Magic Studio, ChatGPT, Zapier, Surfer, Claude and Perplexity. The best choice depends on the marketing problem a business needs to solve.
What is AI visibility?
AI visibility refers to how frequently and prominently a company, brand, product or service appears within responses generated by AI platforms and answer engines.
What is Answer Engine Optimization?
Answer Engine Optimization, or AEO, is the practice of improving content and digital information so that answer engines can better understand and potentially surface a business or its information when responding to relevant questions.
What is Generative Engine Optimization?
Generative Engine Optimization, commonly called GEO, focuses on improving a brand’s visibility and representation within responses generated by AI-powered platforms.
Can AI marketing tools replace marketers?
AI can automate many repetitive marketing activities and accelerate research, analysis and content production, but effective marketing still requires strategy, judgment, creativity, brand understanding and business knowledge. AI is generally most valuable when it enhances the work of experienced marketers rather than attempting to replace the entire marketing function.
How can businesses improve their visibility in AI search?
Businesses can start by creating accurate, authoritative and useful website content, clearly explaining their products and services, answering important customer questions, strengthening their overall digital presence and monitoring how AI platforms represent their brands.
Platforms focused on AI visibility can also help marketers identify areas where competitors may be appearing more frequently and determine where additional content or authority may be needed.
What is Avizamo Content Studio?
Avizamo Content Studio is an AI-powered content creation component of Avizamo designed to help marketers turn insights and marketing opportunities into usable content, including blog articles, website content, social media posts, digital advertising copy, headlines, calls to action and campaign concepts.
Why should marketers track AI visibility in addition to SEO?
Consumers increasingly use AI assistants and answer engines as part of the research and buying process. Traditional Google rankings remain important, but businesses may also want to understand whether their brands appear when consumers ask AI platforms for information, comparisons and recommendations.
Is AI marketing only for large companies?
No. Small and midsize businesses can benefit significantly from AI marketing tools because they can help smaller teams perform tasks that previously required additional employees, agencies or specialized software.