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Adding Relevance To Mobile Ads By Using Location, Time & Interest

Thumbvista is a mobile geofencing company that serves companies all over the world. We focus on adding relevance to mobile advertising using data and location based tools such as geofencing. Relevant ad experiences are key to interacting with consumers. In a recent Google Study they state that 82% of consumers purchase based on a positive ad experience. The more relevant ad experience the more effective the mobile ad campaign.

Mobile Geofencing & More

We are not just a mobile geofencing company, but partner through out the entire project. From deciding where to geofence to ad design and the overall strategy and optimization. We have worked with companies large and small, from advertising agencies to auto dealer groups to provide mobile geofencing services. See some of our mobile geofencing case studies here. Along with location strategies we can help provide strategies to reach mobile users who share certain interest or demos that align with your overall mobile marketing omni-channel approach.

Does Advertising Using Mobile Geofencing Make Sense For You?

Below are some ideas on how we can help in a mobile first strategy and some of the top industries using this type of advertising technology.

Top Ideas for Mobile Geofencing

  • Events – Conventions and Trade Shows etc.
  • Grand Openings – Geofence surrounding area let them know of big date.
  • Recruiting – Need employees, but not sure where to look? How about geofences around your competition?
  • Sales – Everyone loves a good deal, so let people in area know about one!
  • Awareness – Branding + Mobile Geofencing = match made in ad heaven.
  • Political Campaigns – Issue awareness, date of rally or voting reminders, etc.
  • Surveys – You can get the answers you are looking for.

Case Studies for Geofence Advertising

Our Geofence creation ability

Thumbvista is a full service mobile advertising company and can help with strategy along with media buying  We have the ability from partnerships from around the globe  to create a geofence (1 or 1000) in radius (or polygon) down to 100 meters (or less) geo-target zip codes, DMA’s up to the entire country or world.

How Large or Small Should Geofence Be?

This is up to you and your strategy. Mobile geofencing best practices for retail are of the thinking of how far a customer will drive to your location. Another example is thinking where is you targeted audience going to be in future. This means if you are geofencing an event and want to target a convention center during a multi-day event, you should target around the event as well to catch attendees going to lunch or to hotels in the evening. One last example would be for example targeting a University. In this case targeting the footprint of the University may be enough but could vary based on surrounding. Sometimes smaller isn’t always better. Quality could increase with targeting larger areas or zipcodes. As stated in this Forbes article sometimes you can think regionally, put yourself in your customer’s shoes and enrich your ad experience with creativity.

Commonly Geofenced Areas

  • Universities
  • Competitors
  • Events
  • Hospitals
  • Neighborhoods
  • City Blocks
  • Shopping Districts
  • Towns
  • Regional area (nearly anywhere on Earth)

Top Industries for Mobile Geofencing

  • Retail
  • CPG
  • Airline
  • Legal
  • Non-Profit
  • Medical
  • Pharm
  • Government
  • Financial
  • Hospitality
  • Restaurant
  • Auto

Don’t see you industry or need more ideas or answers on a upcoming project? Contact us today for a custom consult.