Geofences are virtual perimeters around predetermined areas. With mobile display advertising using geofencing, the geofence creates a filter/ request of where ads are to appear based on GPS signals. The mobile display advertising campaign using geofencing can also be using to collect mobile IDs or to monitor and area for device behavior or activity.
Mobile Display Advertising Using Geofencing
At Thumbvista, we create custom geofences to deliver your ads across many networks to a more relevant audience based on location, time and interest.
See our insight here on “who geofencing is right for”.
Geofencing is one of the best ways to reach your target audience efficiently and effectively. Is there a specific event or conference where you’d like your brand to appear? Maybe you want to have your brand displayed within mobile apps and sites around your location. Or even your competitors’ locations. It’s easy to see why mobile display advertising is attractive. People are constantly looking at their mobile devices! By using geofencing or geo-targeting with mobile display ads, you can hone in on the right prospects for your brand.
Please remember that geofencing has many applications. Geofencing can be used within mobile apps, RFID or GPS devices to communicate with location based services to track entry, dwell time and exists of a perimeter or send messaging of a predetermined event. Many industries even use geofencing for thing other than advertising for example companies using is for logistics or freight tracking.
There are many faces of Geofencing
Ready to brainstorm a geofencing or geo-targeting ad campaign?
Geofences are really just virtual perimeters, but how you use them is key. Whether it is through making a geofence to have mobile display advertising show only in designated areas or sending messages via an app communicating with a mobile devices location based services using geo-location is a way to add relevance to any marketing or advertising project.
We are here to be creative with you and use geofencing and geo-targeting and other mobile marketing technologies to help make your brand’s message as relevant as possible to the end user. So whether it is using location to focus in on an audience based on being 500 meters or miles from your location adding targeting using a mobile devices location based services to any strategy can make your campaign more effective and give you a better return on mobile advertising dollars spent.
Location data is what makes geofencing possible. Geofencing is just a tool to help make mobile advertising relevant to the end users. Many other forms of data exist to do the same. Location relevance is key, but when layered with strategies such as interest, time and attention grabbing creative the mobile advertising campaign is that much more effective.