In The Press
Jan. 29 2018 -The rise of the smartphone has given marketers and businesses access to customers 24/7. As of this past year, 224.3 million Americans owned a smartphone.
Sept. 27 2017 -The major factors driving the growth of the Geofencing Market include technological advancements in use of spatial data and increasing applications in numerous industry verticals….
Aug. 8, 2016 -To better understand how these mobile shopping apps are able to get shoppers off their phones and into physical stores, we asked the executives behind some of the most talked-about solutions to explain how they’re using technology to change consumer behavior. Here’s what they had to say.
This global market research presents a detailed analysis of the key drivers, challenges, and upcoming trends that influence market growth. IT also segments the global enterprise LBS market by application (location-based search and advertising, location-based navigation, location-based infotainment and analytics, location-based tracking, and other LBS) and by geography (Americas, APAC, and EMEA).
Dec. 28, 2015 -The notion of how to manage customer service is changing for brick-and-mortar merchants as shoppers increasingly voice their preference for communicating with businesses through their smartphones rather than face-to-face, even while they’re shopping in-store
Aug 20, 2015 -Basic geofencing means businesses can set a perimeter around a location and send mobile alerts to customers when they cross into the delimited area. It’s possible to draw the area manually or use a distance radius so that you can target specific customers using services from companies such as ThumbVista.
Aug. 3, 2015 Every enterprise is different and so too will be the approach it takes to make the most of mobile. Let this month’s Top 50 serve as a starting point as your brand expands its understanding of mobile usage, optimizes its messages for the small screen, and develops richer and more meaningful experiences for users.
July, 28 2015 – Using the global positioning system (GPS) or radio frequency identification (RFID, geofencing allows marketers to identify shoppers’ locations and tailor texts, emails, and even the ads accordingly. That means that special offers or announcements can be pushed directly to prospective customers when they are at or near a particular location.
June 1, 2015 -The greatest idea in the world still won’t lead to profitability for a hyperlocal startup without a community of willing buyers, users, or subscribers. Nearly all successful founders in the local space have had to assess demand for the platforms they created, both before and after launching their businesses
Dec. 18th 2014 -The vast majority of shopping is still done in stores – which is why location now makes mobile the most potent media for advertising for retailers.
Nov. 18 2014 -With more businesses committing time and money to online marketing, there are a growing number of services and tools that have been developed to help savvy marketers get better results from their online strategies.
Nov. 18 2014 -By using GPS on smartphones, marketers can know when customers are close to their place of business and alert shoppers to sales and deals or send them coupons or limited-time offers. Check out Thumbvista to learn more about how to apply this to your business.
OCT. 21 2014 -The second biggest issue — and likely one vendors will point to as more important than marketers care to admit — is that many marketing professionals do not sufficiently understand mobile marketing.
May 27 2014 -The outlook for retail shopping centers isn’t great, with analysts forecasting that 15% of malls in the U.S. will be repurposed within the next decade. While organizations like the Westfield Group are looking inward by developing technology to reshape the brick-and-mortar shopping experience, other retail firms are on the hunt for outside solutions.
March 27 2014 -If you haven’t tried mobile marketing, now is the time. Mobile marketing lets businesses get in front of customers on the devices they use the most: their smartphones and tablets. Using text messages (SMS), multimedia messages (MMS), push notifications, geolocation and other mobile technologies….
Jan. 14, 2014 -Mobile ads show a 42% lift in performance when they’re targeted based on the location of a business, according to a 2013 report by JiWire. However, there is still a debate as to how tightly marketers should target their ads to optimize the performance of their campaigns…
Jan. 14 2014 -How do you get the attention of shoppers that are more interested in their phones than your salespeople? Burgeoning mobile communications technologies allow endless opportunities for customer tracking and engagement—from in-store analytics, through proximity marketing, indoor navigation to contactless payments. Whatever the application, the goal remains the same: to bring the richest possible customer experience to retail consumers.
Jan. 13, 2014 -With location-based marketing, you can do double duty, promoting your brand while helping potential customers find you. And those customers will want to find you, especially when they’re on the go. In fact, more than 40 percent of mobile Web searches are for local businesses, according to Google. If you haven’t fine-tuned your small business’ Web presence for location-based marketing, you’re likely missing out.
These ten suggestions will help make your online store just as effective with mobile shoppers as with those who are sitting at a desktop. Think about some of these things when choosing a host or designing a store; you can implement other suggestions any time to expand your customer base.
Nov. 28, 2013 -With nearly every restaurant and retailer promoting their holiday and Black Friday sales this week, several smart retailers are taking a new and improved approach by launching location-based mobile marketing campaigns.
Oct. 4, 2013 – More than 96 million U.S. adults will redeem a digital coupon this year, and nearly half of women ages 35 to 54 say they would like to receive mobile coupons via text. For merchants offering digital coupons, along with the hyperlocal vendors…
Aug. 7, 2013 – Nearly half of shoppers say they are interested in receiving mobile coupons from retailers when they are in or near their physical stores, and 63% say they would be more likely to make a purchase if they received a coupon during their shopping…
July 2013 – Welcome to episode #137. On the show today: Nordstrom brings Pinterest into their stores. eMart’s flying store. What3Words tries to make physical location easier with 3 words. Shopperception goes deep into buyer behaviour in physical stores. WyWy signs up Vodafone for cross-screen advertising. Foursquare and Deezer partner for concert checkins. Our special guest is Linden Skeens of Thumbvista
Jun. 26, 2013- Thumbvista Mobile Marketing has announced its new geofencing and location-based messaging platform that gives retailers the ability to target potential customers by location and demographic information such as brand preference, age and gender.
June 19, 2013 – As mobile technology continues to evolve, so do the needs of the mobile consumer. Customization is key and research has shown that the majority of consumers want location-based content delivered to them and are more than willing to provide personal information if it translates into more personalized communication from brands.
June 19, 2013 – Enter Thumbvista’s most recent development: A new geofencing and location-based messaging platform with the ability to target potential customers not only by location, but by demographic information such as brand preference, age and gender.
June 13, 2013 – As the technology behind the most popular geo-targeting platforms continues to improve, marketers have begun to refine their tactics to improve the ROI of their campaigns. One of the latest trends in the world of geo-targeting is known as…
March 19, 2013 – As location-based mobile technology gets more sophisticated, marketers are increasingly able to refine their tactics and launch more targeted geofencing and geotargeting campaigns. The number of advertisers using “geo-aware” technology in their…
A little press
Thumbvista in the press- Various online articles, press releases and publications featuring Thumbvista in regards to geofencing, location based marketing and mobile marketing strategies. Some details in these press/ blog articles may be outdated in terms of solutions offered. For the most up to date details on Thumbvista’s product and solution offerings please contact us directly. Thank you to all who have mentioned us in their publications.