There are many different ways to market your small business, but getting the best return on investment and staying within a budget is tricky. One rule of thumb is to “fish where the fish are.” By making sure you are putting your brand in front of the most potential consumers in your preferred demographics as possible, you increase your chances that your investment will produce a return.
Studies show that there are 237.2M mobile phone users, (eMarketer, August 2011) and 53% of American consumers use their smartphones to access search engines at least once a day. (Source: Google and Mobile Marketing Association Survey) It’s not surprising that 80% of consumers have used computers to access the web within the previous seven days, but the fact that 60% used their mobile devices to do so is a drastic increase from just two years ago. (Source: Google and the Mobile Marketing Association Survey) With this much activity and usage you would think that the mobile advertising real estate would be extremely competitive and expensive, but you would be wrong. Just like the current real estate market, it is a buyer’s market. Investing in mobile marketing now has many advantages including low priced ad buys through both CPC and CPM cost models, as well as low competition in most industries. Less than 30% of major advertisers have a fully mobile-capable site. Smartphones make consumers’ lives easier and with mobile devices becoming faster and more affordable, this trend is only going to evolve and get much stronger. This is not the trend you want sit back and just watch. With 78% of retailers planning to invest in mobile this year (Source: The E-tailing Group Inc, 2011) the early birds will get the worm.
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