One of the most useful tools to reach customers has been around for nearly a decade and its effectiveness has only grown. Mobile advertising is much bigger than it was 10 years ago and as more and more people use their mobile devices for search and games, it only gets more important.

Mobile advertising Tips

In fact, Statista, a leader in quantifying digital data, predicts that mobile advertising will surpass $240 billion dollars in 2022. The same website is predicting just under $200 billion for 2020 ($199 billion). It’s no wonder the number continues to grow since (depending on the website you go to) you can read that between 60%-80% of the people on the internet are on mobile devices.

What is mobile advertising?

Before we get into the advertising tips, we have to make sure everyone’s on the same page. Investopedia defines Mobile advertising as “any form of advertising that appears on mobile devices such as smartphones and tablets using wireless connections. Companies advertise through text ads via SMS or through banner advertisements that appear embedded on a mobile web site.”

7 Mobile Advertising Tips:

  1. Mobile is great for tracking success -Mobile advertising provides plenty of analytics to sift through. Don’t get caught reviewing any one particular area of data or too many areas. Consider baselines and goals for some of your data. Look for trends, both good and bad and adjust accordingly.
  2. Banners equal branding – On the correct mobile website or game, mobile banner ads could be a differentiator. So, take a close look. Consider these ads like little billboards to get your brand in front of potential customers.
  3. Keep it short & sweet – The screens maybe smaller, but so are user attention spans, so you have to get to the point a lot quicker. Less is more with mobile advertising.
  4. Use all tools available – With tools like Geofencing, you will be able to advertise to a precise audience. Some industries may really only affect consumers who live very close. For example, dry cleaners probably get their customers from a very close proximity, while restaurants may have a larger geographical area to attract customers.
  5. Create a great user experience – With the majority of people using mobile devices to browse the internet, make sure your ad is easy to understand and the landing page is user friendly.
  6. Design for the small screen – If you’re linking your ad to your website, make sure the site is mobile friendly. You’d be surprised how many websites still aren’t ideal on mobile.
  7. Think broadly. You have to place yourself in the customers shoes. Ask questions such as “Where are they?” “What are they doing?”  and “What would get their attention? “. This increases your chances that they will notice your ad, which helps enhance your conversion rate. You can use Geofencing, behavioral advertising, contextual advertising and other mobile marketing tools to refine your campaign.

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