Retargeting is a type of digital advertising technique used to keep your business in front of potential customers even after they’ve left your site. There are three common types of retargeting ads. The first is retargeting based on website visits. The second is retargeting based on ad campaign activity and the third is retargeting based on physical geolocation. Few customers will convert to a customer on their first visit, retargeting will increase the probability of these visitors returning to convert. 97 percent of first-time visitors will leave your site without buying anything, according to MailChimp. 

Types of Retargeting Ads

If you’ve never used retargeting or are just hearing about it now, don’t worry. We will go through these common forms of retargeting, how they work, and how they could benefit your business. 

Retargeting based on website visits

Retargeting based on website visits involves placing code on your website that captures device information. Every time a visitor comes to your site, the code drops a cookie and lets your advertiser know when to show ads. This information is used to retarget consumers after they’ve left your site. It is beneficial because it is targeting people who are already familiar with you. This can be used in various marketing strategies and is great for pulling customers back who left items in their online cart but weren’t ready to make a purchase yet. 

Retargeting based on ad campaign activity

This type of retargeting provides the ability to re-advertise to devices that engaged with your ad campaign by impression or click. Let’s say someone saw your ad and thought the messaging was enticing enough to click on it. However, that click didn’t lead to a conversion. You can retarget that device to show other offers and messaging from your business that could drive a conversion. This type of retargeting allows ads to be seen with more frequency and increased brand awareness. 

Retargeting Ads based on previous physical geolocation

This type of retargeting allows you to advertise to a device previously seen using location data. For example, you can target a customer who was previously shopping in your store or who was just at your coffee shop. Your ads can tell them about new inventory, a sale, or some other incentive to bring back their business. 

Putting it all together

Retargeting is a great strategy to increase conversions for your business. It is best used in conjunction with a wider digital marketing strategy that includes paid advertising and other forms of marketing to drive leads. 

As we mentioned before, a very small amount of first-time visitors will make a conversion on your site, but if you include retargeting in your strategy then you will increase the probability that a consumer will convert. 

You can retarget customers based on website tracking, campaign activity, and geographic location. The method of retargeting is based on the overall goals and structure of your business. For example, a business with a physical location will benefit from geographic location retargeting whereas an online-business will benefit greatly from website tracking. 

Thumbvista can help create the right strategy for your business that includes retargeting and other forms of digital advertising to drive the best results. If you’re ready to gain more customers who convert, contact us here.