Digital ads can significantly boost HVAC customer promotions by targeting the right audience at the right time. Through platforms like Google Ads, Facebook, and programmatic display advertising (like Thumbvista’s services), HVAC companies can reach potential customers with tailored offers, such as seasonal tune-ups or discounted installations. Digital ads allow precise targeting based on location, demographics, and online behavior, ensuring that promotional messages reach homeowners in need of HVAC services. Additionally, digital ads offer measurable results, enabling HVAC companies to track the effectiveness of their campaigns and optimize them for better performance and ROI.

HVAC advertising

Here are 10 great promotional offers that an HVAC company can run:

  1. Seasonal Tune-Up Special: Offer a discounted rate on seasonal maintenance services, such as a $79 tune-up before winter or summer. This helps ensure systems are running efficiently before peak usage.
  2. Free Smart Thermostat: Provide a complimentary smart thermostat with the purchase of a new HVAC system. This offer can be promoted as a way to increase energy efficiency and save on utility bills.
  3. Buy One, Get One (BOGO) Filter Replacement: Offer a buy one, get one free deal on air filter replacements. This encourages customers to maintain their systems regularly.
  4. $100 Off First Service Call: For new customers, offer $100 off their first service call. This can help attract new clients who may be hesitant to try a new HVAC provider.
  5. Loyalty Discount: Provide existing customers with a 10% discount on their next service when they refer a friend who books a service. This encourages word-of-mouth referrals.
  6. Zero-Interest Financing: Offer 0% financing for 12 months on new HVAC systems. This makes it easier for customers to invest in a new system without the immediate financial burden.
  7. Free Indoor Air Quality Assessment: Provide a free indoor air quality assessment with any service call. This can lead to additional sales of air purifiers or duct cleaning services.
  8. Discounted Emergency Service Plan: Offer a 20% discount on an annual emergency service plan, which includes priority service and discounted rates on repairs.
  9. Energy Efficiency Rebate: Promote any available energy efficiency rebates on new systems, and offer an additional company rebate, such as $250, for systems that meet high-efficiency standards.
  10. Bundle and Save: Create a package deal where customers save 15% when they purchase a new HVAC system and sign up for an annual maintenance plan at the same time.

For more details on getting your promos out to customers connect with us today!