Over-the-top or OTT advertising is advertising through streaming video services or devices. Some of the most popular OTT streaming platforms include Amazon…

Mobile advertising is any advertising displayed on smartphones and mobile devices. This form of advertising uses all the interactive channels to communicate…

If you’re a marketer, you’ve probably been hearing a lot about mobile advertising lately. And if you’re not currently using it, you…

1.8 billion. That is the number of people on TikTok, as reported in Q1 of 2022, making it one of the most…

M-commerce (mobile commerce) refers to purchasing and selling goods and services via wireless handheld devices such as tablets and smartphones. M-commerce is…

There is a rapid expansion in the gaming industry, and smartphones play a significant role in this growth. Late 2019 saw the…

Globally companies have developed geofencing strategies along with their marketing efforts to drive action by showing ads in a relevant way. The…

Think about how you consume information. Odds are, you skim through articles online, watch only the headlines and maybe the first paragraph…