Thumbvista is excited to introduce a powerful new service that helps businesses turn their customer data into highly targeted programmatic ad campaigns. By using CRM and email data, we can build precise audience segments and reach potential customers across the web with personalized advertising. This service leverages a leading data connectivity platform, to make the process seamless and effective.
How It Works
Step 1. Upload Customer Data – Businesses provide Thumbvista with their CRM or email list containing customer details such as email addresses, phone numbers, or other first-party data.
Step 2. Data Anonymization with LiveRamp –The data is securely uploaded to the 3rd-party platform, which anonymizes and matches it with online identifiers (such as cookies or device IDs) while maintaining user privacy.
Step 3. Audience Activation – Once the data is matched, the anonymized audience is pushed into programmatic ad platforms, allowing businesses to serve ads to their existing customers or similar audiences across websites, apps, and connected TV.
Step 4. Ad Delivery & Optimization –The ads are delivered to the right audience in real time, ensuring personalized and high-impact engagement.
Real-World Examples
Luxury Retail
A high-end fashion brand wants to re-engage past customers who have made a purchase in the last year. By using CRM data, they can target these customers with personalized ads showcasing new arrivals and exclusive promotions. Additionally, they can expand their reach by targeting lookalike audiences who share similar shopping behaviors, increasing the chances of acquiring new high-value customers.
Automotive Dealerships
A car dealership collects leads through test drives and inquiries but struggles with converting them into buyers. By leveraging CRM data, they can serve follow-up ads to potential customers who visited the dealership but haven’t made a purchase yet. They can also send targeted ads featuring special financing offers or limited-time discounts to encourage conversions.
Healthcare Providers
A private medical practice wants to reach out to former patients for annual check-ups or specialized treatments. By using email data, they can run programmatic ads reminding past patients to book their next appointment. Additionally, they can target new potential patients by creating lookalike audiences based on their existing client demographics and preferences.
Top Benefits of Using CRM and Email Data for Programmatic Ads
1. Highly Targeted Advertising
Instead of relying on broad demographics, this service allows businesses to reach their actual customers and lookalike audiences with precision.
2. Better ROI
By targeting known customers or engaged leads, businesses can reduce wasted ad spend and increase conversion rates.
3. Improved Customer Retention
Reconnect with past customers by delivering personalized ads that encourage repeat purchases or brand loyalty.
4. Privacy-Safe Data Usage
LiveRamp ensures that all customer data is anonymized, keeping personal information secure while still enabling precise targeting.
5. Omnichannel Reach
Businesses can extend their reach beyond email marketing and connect with customers across multiple digital channels, including display, video, and mobile ads.
6. Lookalike Audience Expansion
By analyzing your existing customer data, we can build lookalike audiences—people who share similar behaviors and interests—to help acquire new customers efficiently.
7. Seamless Integration with Existing Campaigns
This service integrates with major programmatic ad platforms, making it easy to enhance existing digital marketing efforts without disrupting workflows.
With Thumbvista’s new CRM and email data-powered programmatic advertising service, businesses can take their digital marketing to the next level. By leveraging secure data-matching capabilities, we help brands create highly targeted, privacy-safe, and effective ad campaigns that drive real results.
Ready to transform your first-party data into high-performing ad campaigns? CRM Ad Targeting Pricing starts at $2500. Contact Thumbvista today to get started!