The Evolution Of Mobile Marketing & The Mobile Device
The mere statistics and historic rise of the mobile medium is nothing short of mind blowing. Helping us wrap our head around the numbers is an informative mobile marketing infographic that follows the amazing journey of the mobile device and it’s users and marketers. From the first text message sent in 1992 saying “Merry Christmas” all the way to the 22 billion dollar forecast of mobile marketing spending in 2016. It’s hard to believe that the mobile phone has been in most of our lives for less than the last two decades and that mobile has only been used as marketing tool for half that time. See attached the infographic provided by TopMarketingSchools.net explaining the journey of the mobile device and the effect it’s had on both consumers and those who are marketing to reach them.