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Insights On Mobile Marketing For Companies & Brands. Welcome to Thumbvista's Insights where you will find articles on the latest mobile strategies, research, the latest technology, and thought leadership in mobile marketing. Thumbvista is a global company based in Charlotte, North Carolina.

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Mobile Advertising Is Still Growing

According to the Interactive Advertising Bureau in this Ad Age article, mobile ad revenue increased by 66%, which is ten times more than desktop advertising’s growth year-over-year. So why does television still take up so much of the advertising budget when mobile is reported to take up, on average, only 12% of the budget? Part of

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A Sound Mobile Marketing Strategy Requires Creativity

Mobile Marketing Requires More Creativity “There is no guaranteed formula for creative success on mobile, just as there is no guaranteed formula for a blockbuster movie or best-selling book or hit TV show.” – Andrew Keller, Global Creative Director, Facebook Creative Shop In 2007, Apple made history with the invention of the first ever iPhone.

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2017 Back to School Mobile Shopping Trends

If you’ve been on social media lately, you’ve likely seen a few photos of your friends’ kids looking adorable in their new outfits, donning brand new backpacks, ready to tackle their first day of school. Back-to-school season is in full swing. Retailers Are Focusing On Mobile Shopping Trends On the surface, not much has changed

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Local Mobile Advertising Is Effective | Geofenced Ads For Business

Local Mobile Advertising Using Geofencing Is Relevant & Effective After a recent trip to Target as well as testing a campaign I realized something, this stuff works. I know what you are thinking, “it better!”, but while at target looking through ads I notice ads and lots of them letting me know about area restaurants,

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Shoppers Love Mobile Coupons! Mobile Coupons For Retail Use.

Picture this…you forget your smartphone at home. Unimaginable for most, yet over 10 years ago there weren’t any smartphones. Today, we rely on smartphones more than we do any other device. Don’t wear a watch? That’s okay, just check the time on your smartphone. Need to take a picture and don’t have your camera? The

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Consumer Loyalty Marketing Has To Be A Mobile Strategy

Loyalty Marketing Programs: Put Down the Punch Cards & Go Mobile Consider this scenario: It’s the weekend and you’re due for a haircut. You suddenly remember that your punch card just hit 10 visits last time so you get a free haircut today. Not a bad start to the weekend. You stop by the local

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Mobile Users Expect Location Based Advertising & Services

The retail shopping experience has been changing for some time now. What has gone from nice bonus of having some personalize information based on location or other personal details given to a retailer is now expected and can be a source of frustration if not easily accessible. For example; conducting a search and not find

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Mobile Coupons -2016 The Year Of The Mobile “Deal” Using Data

As stated on MarketingLand.com -2015’s Black Friday weekend laid the debate to rest, with mobile transactions accounting for nearly one-third (32.1 percent) of all online purchases. Consumers are shopping on there mobile devices and feel more comfortable completing the transaction. This also means that with more confidence in security of mobile payment solutions and m-commerce

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Mobile Demands Larger Focus In 2016 Ad Spend

Strategizing Ad Spend With Digital / Mobile Focus The advertising game has changed. As print volume has drastically declined, digital opportunities have skyrocketed. According to TechCrunch, digital is the fastest growing advertising medium, and will soon reach second place to TV in overall spend. At the moment, mobile advertising only accounts for 20% of that

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Geofencing The Micro-Moments

In today’s age when technology is moving faster than anyone can keep up, we are bombarded in the marketing and business world with buzz word and new hot trend alike. Everything from BigData to iBeacon to Snackable Content (is that like a Lunchable?) One of the newest and most logical buzz words in marketing is

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