In Application Mobile Banner Ads Have Changed For The Better, With Behavior & Location Targeting
As technology progresses so does the ad buying and viewing experiences. Mobile banner ads are now becoming better for marketers and customers alike because of programmatic buying /RTB and location & behavior targeting. Being able to geofence an event or location of interest to deliver mobile banner ads can increase your message relevance abundantly, but when you can make the marketing message even more relevant with things like age range, gender, or pick category of interest such as travel, food, sports, weather or shopping apps to have your mobile phone banner advertising appear make the most relevant mobile marketing message for brand awareness possible. Below see the huge percentage of lift that targeting can bring via visual from marketingland.com
source: marketingland.com
Imagine, being able to target you mobile banner ads down to your square block, a city park, an event area or sports stadium. By focusing on the right person at the right place and time increases your effectiveness like never before. For example place a geofence around a trade show or conference you will have a booth will give you the ability to brand yourself and drive foot traffic to attendees. Another example is being able to place a geo-targeted mobile banner ad with the goal of increasing brand awareness and m-commerce and e-commerce sales for you local athletic shoe and clothing store around the local marathon or 5k race. You know the audience will be potential customers based on the location and you can narrow it down even more with filters such a gender or age to reach that perfect customer.
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