If you’re looking for a way to connect with your customers and promote your business, video advertising may be the answer. Video advertising is a powerful tool that can help businesses reach a wide audience. When done well, video ads can be highly effective in promoting products or services. In fact, 87 percent of marketers say video has helped with a positive return on investment. Additionally, 72 percent of customers, prefer watching videos as opposed to reading text.
8 Easy Tips For Creating An Effective Video Ad
In order to create effective video ads, there are some considerations to take. We’ll share some of those tips below:
Write a Script
Great video ads are all created on paper first. Having a well-prepared plan for producing and publishing the video is fundamental. Your script should describe every visual and audio element in detail. So, whether you hire a script writer or decide to do it yourself, take time to get the script right before spending any time or money producing a video.
Afterward, get it reviewed by those with a good understanding of your brand – depending on your business that might be colleagues, company leaders, or even friends/family. Getting feedback is essential to ensure you’re off to the right start.
Engage from the start
The beginning of the video ad is critical. Avoid having potential customers skip your ads or click away by grasping their attention immediately. Begin your video ad with a statement that sparks the interest of those in your target market. Ensure you hook your audience within the first few seconds by addressing a common problem, asking a relevant question, or sharing what makes your brand stand out. Sometimes, video ads can be played on mute. Therefore, starting your ad with great visuals that encourage viewers to take an interest in your video is important.
Set a Clear Call to Action
Calls to action (CTA) are critical to use in any marketing campaign to achieve goals. Therefore, inform your target audience what you want them to do after watching your video ad. Is the CTA to buy your product? Or perhaps, to visit your website? You can make the most interesting video in the world, but if you don’t have a call to action, then it may dampen results. Just make sure you keep the call-to-cation simple and easy to understand.
Let’s say you have 30-seconds for your video. You need to use that time wisely. The video should answer, ‘what’s in it for me?’ for the customer. Make sure visual imagery plays a pivotal role in your ads’ success. The choice of colors and imagery depends on the mood you want to set and the feeling you want to evoke in customers. Ensure that your ad is highly relevant to the viewers and addresses their specific needs. Each key element should be engaging and informative, telling the viewers what they can expect to see and why they need to take action.
Keep it Short
Don’t turn your advertisement into a documentary. Most online video ads are 30 seconds or less. Keep this optimal length in mind as you create the script for the video. That being said, longer videos can also be effective if you use videos for brand positioning. For example, a longer video would be ideal if you tell a story about your brand that features a customer or company representative. Either way, it’s essential to eliminate unnecessary content and spread your message as quickly as possible to keep viewers watching and engaged.
Personalization in ads makes consumers feel valuable. If a video ad is targeted toward a specific audience, it will be more effective, and there will be an increased chance of converting potential clients to real customers. As an ad maker, you can delve deeper into the interest and passions of a specific audience. The targeted messages to individuals can create a personalized perspective to the ad, making it more appealing to them.
Instead of focusing your video on multiple ideas, try making a video that pours its full attention on a single idea. This will help create a more impactful, to-the-point video. Diverting the audience’s attention across multiple topics makes it difficult for the audience to capture the essence of your advertisement. A single unique, bold, and strong idea will make your advertisement impactful.
Make it Relatable
Video content that your audience easily relates to is more likely to be retained by your audience. Keep this in mind as you develop the storyboard for your video content. For example, if you’re working for a university and need a video advertisement a video from faculty discussing campus life may not be as relatable as a student or students sharing their narrative.
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Now you know the basic components of a successful video ad and are ready to explore the exciting realm of video marketing. You can start by implementing elements we discussed above but if you are struggling to get off on the right foot. There are experts who can help. Contact us at Thumbvista to discuss your goals with a video marketing strategy.