In a recent study YouTube users view a whopping 1 billion hours of video each day. That accounts for around 5 billion YouTube videos being watched each day. In January 2022, it is estimated that each visitor spends around 19:35 minutes on the site daily (up from 17 minutes in 2020.

Here are the steps and best practices you should consider when creating a YouTube advertising campaign:


  1. Set clear objectives: The first step in creating a successful YouTube advertising campaign is to set clear objectives. Define what you want to achieve with your campaign, such as increasing brand awareness, driving website traffic, or generating leads.
  2. Know your target audience: It’s crucial to understand your target audience and create ads that resonate with them. Consider demographics, interests, and behavior when creating your audience segments.
  3. Create compelling video content: Your video content should be engaging and relevant to your target audience. Keep your message clear and concise, and consider adding a call-to-action at the end of the video.
  4. Optimize for mobile: Most YouTube views come from mobile devices, so it’s important to optimize your videos for mobile viewing. Keep your videos short and make sure they load quickly.
  5. Choose the right ad format: YouTube offers a variety of ad formats, including TrueView in-stream ads, TrueView video discovery ads, and bumper ads. Choose the format that best suits your campaign objectives.
  6. Use targeting options: YouTube offers various targeting options, including demographic targeting, interest targeting, and remarketing. Use these options to ensure your ads are shown to the right audience.
  7. Set a budget and bid strategy: Determine how much you are willing to spend on your campaign and set a daily budget. You can also choose from different bidding strategies, such as cost per view (CPV) or cost per click (CPC).
  8. Measure and optimize: Once your campaign is up and running, track your performance metrics and make adjustments as needed. Monitor key metrics such as views, clicks, and conversions to see how your campaign is performing.

By following these steps and best practices, you can create a successful YouTube advertising campaign that reaches your target audience and achieves your campaign objectives.