What Are OTT Ads?
Let’s start with the basics. OTT stands for “over-the-top,” which is just a fancy way of saying it’s content people watch on streaming platforms like Hulu, Roku, or Amazon, instead of regular cable or satellite TV. OTT ads are the commercials that play before or during the shows or movies people stream.
These ads are awesome because they’re not just for everyone watching—they’re shown to specific audiences based on their interests, location, or habits. If you’re a business owner, this means you can show your ad to people who are most likely to be interested in what you’re offering.
Why Use Thumbvista for OTT Ads?
Thumbvista specializes in media buying, which is the process of purchasing ad space on platforms like connected TVs or streaming apps. They don’t just buy the ads—they help you design a campaign that ensures your message reaches the right people at the right time.
Here’s why Thumbvista is great for OTT ads:
- Targeted Advertising: Thumbvista can show your ads to specific groups of people, like parents, fitness enthusiasts, or pet owners.
- Geofencing: Want your ad to reach people in a particular city or neighborhood? Thumbvista’s access to geofencing tech makes it happen.
- Expert Support: Their team helps with everything from planning your campaign to analyzing its success.
- See pricing for streaming ads
How to Get Started with Thumbvista’s Media Buying Services
Ready to get your brand on the big screen? Here’s how you can use Thumbvista to start purchasing OTT ads.
Step 1: Define Your Goals
What do you want to achieve with your OTT ads? Maybe you want more people to visit your website, shop at your store, or learn about your services. Having a clear goal will help Thumbvista design the perfect campaign for you.
Step 2: Identify Your Audience
Who are your ideal customers? Thumbvista’s team will ask questions to help you figure this out. For example:
- Are you targeting local shoppers in your city?
- Do you want to reach parents looking for kids’ activities?
- Is your audience made up of fitness lovers or pet owners?
The more specific you can be, the better your ads will perform.
Step 3: Create Your Ad
Your ad is your chance to tell your story. Thumbvista can help you create a short, engaging video that catches people’s attention. Remember, OTT ads are typically 15-30 seconds long, so keep your message clear and memorable.
Step 4: Choose Your Platforms
Thumbvista works with streaming services like Hulu, Roku, Amazon and more. They’ll help you decide which platforms your audience is most likely to use, so your ads get seen by the right people.
Step 5: Launch Your Campaign
Once everything is set up, Thumbvista takes care of launching your campaign. They’ll make sure your ads are shown to the right audience at the right time.
Step 6: Monitor and Adjust
One of the best things about using Thumbvista is that you can track how your ads are doing. They’ll provide reports showing how many people saw your ad, clicked on it, or took action. If something isn’t working, Thumbvista can tweak the campaign to improve results.
Why OTT Ads Are Worth It
OTT ads are a smart choice because people are spending more time streaming their favorite shows and less time watching traditional TV. According to Statista, the number of OTT users in the U.S. is expected to reach over 240 million by 2025!
With Thumbvista’s help, you can make sure your brand is part of this growing trend.
Using Thumbvista to buy OTT ads is simple and effective. From targeting the right audience to launching your campaign, their team handles all the details, so you can focus on running your business. Whether you’re looking to grow your brand locally or nationally, OTT ads with Thumbvista are a great way to get your message in front of the right people.
Ready to get started? Contact Thumbvista today and take the first step toward streaming success!