Price Guide For Geofencing | Cost of Geofencing Explained

Thumbvista stands out in the geofencing programmatic advertising space by offering a unique combination of precision, innovation, and expertise. Here are five ways Thumbvista can help with geofencing programmatic ads and what makes them different from competitors:

1. Advanced Geofencing Technology

• Thumbvista utilizes precise geofencing capabilities, allowing businesses to target users based on their exact location. This includes:
  • Real-time targeting for users inside a geofence
  • Retargeting past visitors who have entered a specific location
  • Custom-shaped geofences for pinpoint accuracy
• What Makes Them Different?
  Unlike many competitors that rely on basic radius targeting, Thumbvista provides polygon-based geofencing, ensuring greater accuracy and fewer wasted impressions.

2. Cross-Device Reach

• Thumbvista enables multi-device targeting, ensuring that ads reach users across mobile, tablet, and desktop based on their location behavior.
• What Makes Them Different?
  Their cross-device attribution model ensures that ads remain visible even after users leave the geofenced area, increasing engagement and conversions.

3. Custom Audience Segmentation

• Thumbvista helps businesses build highly customized audience segments based on:
  • Location visit history
  • Demographics
  • Behavioral data
• What Makes Them Different?
  Their granular targeting approach ensures ads are delivered to the right audience at the right time, rather than just serving generic location-based ads.

4. Detailed Analytics & Reporting

• Thumbvista provides comprehensive reporting on campaign performance, including:
  • Foot traffic attribution to measure real-world store visits
  • Conversion tracking to assess ROI
  • Heatmaps and dwell time analysis to understand user behavior
• What Makes Them Different?
  Their reporting tools go beyond basic impressions and clicks, offering deep insights into customer engagement and offline conversions.

5. Full-Service Campaign Management & Strategy

• Thumbvista offers end-to-end campaign management, from strategy and ad creation to execution and optimization.
• What Makes Them Different?
  Unlike self-serve platforms, Thumbvista provides personalized consultation, ensuring each campaign is optimized for maximum impact and tailored to the client’s goals.

Would you like to explore specific industries or case studies where Thumbvista has excelled?

Get Access To Our Ad Buying & Geofencing Solution Today!!!  -Click here for access

Here are five questions to consider when requesting a quote for geofencing services:

5 Cost of Geofencing Components

1. Full-service or self-service? – On a budget? Hands-on kind of team? Some self-service options may work for you, but others it may be too much of an investment in time and resources. At Thumbvista, we offer both Managed and Self Service. We consider ourselves a full-service agency with self-service competitive pricing. We can provide the level of service and premium features one would expected from a full-service agency, but our pricing is comparable to what you would see with many self-service options. It’s the best of both worlds. Self service campaigns can start low and have flexibility base on needs. These campaigns are good for general branding around your business or your competition. Full or “Manage” services are typically a little more cost per thousand due to the nature of the campaign. Many times the managed services will be a great fit for more complex targeting using data, premium placement buying or advance optimization techniques. This can be well worth the minimal difference. (For our self service option read more below.
2. Size and number of geofences? – The size and number of geofences can greatly influence the cost of your campaign. Fifty geofences within a zip code will cost you more than simply geofencing the entire zip code. The larger the geofence, the lower the CPM (cost per thousand), because the volume is typically higher and inventory is more plentiful.
3. Where do you want to be seen? – This is a tricky one, but important. If you want specific placements, you can and should request them. If not, then the real-time-bidding (RTB) world takes over and your ads could appear on thousands of different sites, some of which could contain questionable content. Thumbvista uses blacklists and manual optimization techniques to help ensure quality placements. We also offer placement white-listing for specific or premium requests. Only want to appear on national news sites? We have a white list for that. Only want quality parenting sites? We have a white list for that too.
4. What is the level of reporting? –  Not all services are alike. Some are fully transparent and others are not. Some show the breakdown of impressions per location, and some only give a total overall campaign. Some companies won’t even tell you where your ads appeared. Thumbvista’s managed services team works with you before your campaign to determine what data you would like to see on your reports and what your KPIs are for the project.
5. How much data layering and premium features do you want? – The more bells and whistles you add to your campaign, the higher the price. Demographic and behavior targeting, retargeting, and other features come at a cost. Often times, they’re well worth the investment, but they can easily double or triple the campaign costs. At Thumbvista, we’ll work with you to determine if the added cost is worth the investment based on our history and experience working on hundreds of campaigns. Premium features we include typically are for viewability, ad quality and bot and fraud prevention.

Get Access To Our Ad Buying & Geofencing Solution Today!!!  -Click here for access

When it comes to pricing, answering these few quick questions will give you an idea of the budget you would need for a successful campaign. Volume purchases or bulk buys can also help you get a great deal from companies that offer them.

Would you like a quick custom quote? – 

Why Choose Thumbvista for Geofencing Programmatic Ads?

Thumbvista’s precision targeting, cross-device reach, advanced analytics, and hands-on campaign management set them apart from the competition. Whether it’s retail, event marketing, or real-world attribution, they offer businesses an edge in location-based advertising.

We’d love to help you with your next campaign whether managed or self service. Contact us today for a custom project recommendation and quote.