Having a strategy for your company’s marketing & advertising is not a new concept. From newspaper ads long ago to now with geofence triggered mobile advertising a better strategy equals better results.
For Over 100 Years From Print to Geofence Triggered Mobile Ads, Great Strategies Make A Difference
A great story of early ad strategy told by Conversion Rate Experts.
image – Conversion Rate Experts
Advertising legend Claude Hopkins used a strategy to revolutionize the sales of Schlitz beer in the early 1900s print ads. He did so simply by being the first to describe how beer was made. He toured Schlitz’s operations and noted down all the interesting aspects of the company’s process. In particular, he highlighted those that supported Schlitz’s main claim: that its beer was pure. The campaign was a huge success. Within a few months, Schlitz went from fifth place to being tied for first in the market.
Even if you’ve heard the story before, you probably haven’t seen any of Hopkins’s ads. Here’s one:
How To Come Up With A Mobile Advertising Strategy
Ask Yourself, Branding or Action? Ultimately what do want out of the campaign? If you are using location as part of the over all strategy keep in mind of that relevance in your messaging.
Use all of the technology available. If you can advertise using geofence triggered mobile advertising this gives you the ability to put your creative ads in front of a specific audience at a specific time. Take time on the creative messaging and make sure it is eye catching and appropriate for the size required on a mobile device (320×50). For multiple geo-targeted areas have multiple ads that speak to each audience with relevance.
Be Mobile Friendly. Having a geofence triggered mobile advertising campaign is being mobile savvy, having it link to non-responsive or not mobile screen friendly content is not. Build special landing pages or be sure to explore the mobile experience yourself before the campaign runs just to make sure you are giving the best consumer user experience possible.
For more information about geofence triggered mobile advertising contact us today.