Category Geofencing-Best-Practices

Mobile Marketing With Relevance
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Insights On Mobile Marketing For Small-Large Companies & Brands. Welcome to Thumbvista's Insights blog where you will find articles on the latest mobile strategies, research, the latest technology, and thought leadership in mobile marketing. Thumbvista is a global company based in Charlotte, North Carolina.

Geofencing for Mobile Marketing: What it is and what it isn’t

As with any new medium, there are always a lot of questions – and unfortunately, assumptions. Here’s  a quick list to help you determine if geofencing is the right strategy for you. Geofencing: What it is and what it isn’t. Geofencing is… A way to target potential customers by their physical location at any given

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Time To Start Geofencing For Mobile Marketing

If you work in branding or marketing, you’ve likely heard the term “mobile first”. But what does that even mean? It means designing campaigns with mobile as the number one priority. If it doesn’t work on mobile, then it doesn’t work period. The term “mobile” means changing location. This is mainly why having a mobile

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Geofencing Case Study Domino’s – Geofences For Mobile Ads Around Hotels

It has became clear that mobile has to be apart of every marketing strategy. Domino’s has been one of the most cutting edge in their industry in terms of including options for mobile device users to be able to order from their locations. Whether by text, app, tweet or call they have you covered. We

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Geofence Marketing | Event Mobile Marketing Tips

Within the last year one of the hottest areas of geofence marketing has been those delivering their message to mobile users at an event. Use cases vary from NFL / College Football games, MLB games to trade shows or conventions even a recent visit from a special someone from Vatican City. In all of the

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Geofencing The Micro-Moments

In today’s age when technology is moving faster than anyone can keep up, we are bombarded in the marketing and business world with buzz word and new hot trend alike. Everything from BigData to iBeacon to Snackable Content (is that like a Lunchable?) One of the newest and most logical buzz words in marketing is

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Geofencing & Mobile Display Ads Case Study – Dunkin Donuts

Driving foot traffic to a business location can be crucial for success and proven to be difficult in many ways. Physical location matters in terms of natural foot traffic, but sometimes customers need an extra push to come your way to do business. Recently Thumbvista had the chance to work with the great brand of

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Strategy Is Key With Geofence Triggered Mobile Advertising

Having a strategy for your company’s marketing & advertising is not a new concept. From newspaper ads long ago to now with geofence triggered mobile advertising a better strategy equals better results. For Over 100 Years From Print to Geofence Triggered Mobile Ads, Great Strategies Make A Difference A great story of early ad strategy

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Auto Dealer Geofencing – What To Know & How To Do It

The buzz continues with mobile advertising based on a consumers location and as with most advertising the auto industry leads the charge to trial and innovate. Car Dealerships across the country (& world) love the thought of being able to geofence a competitors location and have their ad appear to hopefully sway the automotive shopper

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Geofencing Services Case Study – Papa John’s

In a year where Super Bowl advertising ran at 4.5 million a pop to be the official pizza of the NFL & Super Bowl was a wise move. Another wise move was a Papa John’s franchise group chose to run mobile ads triggered by geofencing services to help promote their Papa loyalty rewards the Papa

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Geofence Case Studies – Employment Recruiting

There are many uses for geofencing, and mobile marketing is one of largest. Being able to trigger messaging based on location and time is a powerful thing. Thumbvista uses geofence technology to target the right audience and in this case, the right audience is a qualified applicant. Below are two real campaigns that have seen successful

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