Category Geofencing-Best-Practices

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Insights On Mobile Marketing For Companies & Brands. Welcome to Thumbvista's Insights where you will find articles on the latest mobile strategies, research, the latest technology, and thought leadership in mobile marketing. Thumbvista is a global company based in Charlotte, North Carolina.

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Price Guide For Geofencing | Cost of Geofencing Explained

One of the biggest questions – and common misconceptions – is around the cost of geofencing. So what IS the cost of geofencing? The answer: It depends. Pricing typically ranges between $4-$14 CPM (cost per thousand impressions). Many factors can affect the price, including advanced targeting features and impression volume. For example, if you purchase

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Mobile Advertising Case Study for Travel – Geofencing Airports

Reaching the right audience is crucial for any marketing campaign. Location can help add relevance to a mobile advertising campaign and the more dense the audience in a given space the less ad waste you will have. There are few places to advertise over an area to reach an audience of mobile users that are

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How Does Geofencing Work? What is a Geofence? Questions, Answered

Geofences are simply virtual perimeters, within which an advertiser or marketer runs digital ads. But how do they work? And what’s the right size for a geofence? We’ll attempt to break down those answers here.   How does geofencing work? Geofences are built using specific – and often times, software that takes the longitude and

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Top  5 Geofencing Questions – Answered

Geofencing is still a very new advertising technology for many marketers. Below is a list of our top 5 most popular geofencing questions, answered. How many locations can I target? As many as you want. We’ve supported campaigns for just one location, and we’ve supported campaigns that included more than 100 locations. It all depends

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Geofencing for Mobile Marketing: What it is and what it isn’t

As with any new medium, there are always a lot of questions – and unfortunately, assumptions. Here’s  a quick list to help you determine if geofencing is the right strategy for you. Geofencing: What it is and what it isn’t. Geofencing is… A way to target potential customers by their physical location at any given

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Time To Start Geofencing For Mobile Marketing

If you work in branding or marketing, you’ve likely heard the term “mobile first”. But what does that even mean? It means designing campaigns with mobile as the number one priority. If it doesn’t work on mobile, then it doesn’t work period. The term “mobile” means changing location. This is mainly why having a mobile

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Geofencing Case Study Domino’s – Geofences For Mobile Ads Around Hotels

It has became clear that mobile has to be apart of every marketing strategy. Domino’s has been one of the most cutting edge in their industry in terms of including options for mobile device users to be able to order from their locations. Whether by text, app, tweet or call they have you covered. We

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Geofence Marketing | Event Mobile Marketing Tips

Within the last year one of the hottest areas of geofence marketing has been those delivering their message to mobile users at an event. Use cases vary from NFL / College Football games, MLB games to trade shows or conventions even a recent visit from a special someone from Vatican City. In all of the

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Geofencing The Micro-Moments

In today’s age when technology is moving faster than anyone can keep up, we are bombarded in the marketing and business world with buzz word and new hot trend alike. Everything from BigData to iBeacon to Snackable Content (is that like a Lunchable?) One of the newest and most logical buzz words in marketing is

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Geofencing & Mobile Display Ads Case Study – Dunkin Donuts

Driving foot traffic to a business location can be crucial for success and proven to be difficult in many ways. Physical location matters in terms of natural foot traffic, but sometimes customers need an extra push to come your way to do business. Recently Thumbvista had the chance to work with the great brand of

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