Geofencing or a Geo-fence is a virtual perimeter around a place of interest.
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Insights On Mobile Marketing For Companies & Brands. Welcome to Thumbvista's Insights where you will find articles on the latest mobile strategies, research, the latest technology, and thought leadership in mobile marketing. Thumbvista is a global company based in Charlotte, North Carolina.
For insurance companies, the overall lifetime value of the insurance customer varies based on the type of insurance, but one thing remains true: the odds are always in favor of the insurance company. A study showed – The property/casualty insurance industry alone spent over $6 billion on advertising in 2015, with GEICO the only brand
With the new year comes new technology and new marketing challenges. Thumbvista’s mantra is to provide a more relevant ad experience for the marketer and their customer, but in 2019 a more personalized and relevant marketing experience will be more important than ever. We’ve taken a look back at the last few years of client
One of the biggest questions – and common misconceptions – is around the cost of geofencing. So what IS the cost of geofencing? The answer: It depends. Pricing typically ranges between $4-$14 CPM (cost per thousand impressions). Many factors can affect the price, including advanced targeting features and impression volume. For example, if you purchase
Mobile video has turned into a very powerful force in the marketing world. It is said the by 2020 75% of mobile data traffic will be video. Partly due to content and connectivity one thing is for sure it continues to grow into an area that has much marketing potential. Geofencing + Mobile Video =
Case Study: Local Government marketing for social service “Ride Share” for Commuters. Geofencing Mobile Display Ads for Local Government Case Study Challenge: To promote new ride share program for county to the population that was currently using public transportation. Solution: Thumbvista geofences main commuter areas including bus stops and train stations promoting new program with link
For any business, opening a new location is an exciting, but overwhelming time. Between thinking through the location development, operational logistics, and hiring and training new employees, a company also needs to have a sound marketing and advertising strategy ready to go long before they open their doors on their first day of business. If
Reaching the right audience is crucial for any marketing campaign. Location can help add relevance to a mobile advertising campaign and the more dense the audience in a given space the less ad waste you will have. There are few places to advertise over an area to reach an audience of mobile users that are
How to Improve the Mobile Brand Experience with Relevance The mobile brand experience extends beyond ensuring your website is mobile-friendly, though that’s always a good starting point. The mobile brand experience can begin one of two ways: One: the user performs a search and comes across your brand in their search results. Provided you have
As almost everyone on the planet earth you know that your mobile device is an important tool to have in your possession. For personal use it is your phone, camera, calculator, dictionary and in many cases overall key to your social life. Sometimes it just takes a little creativity or (someone else’s) to move into
Geofences are simply virtual perimeters, within which an advertiser or marketer runs digital ads. But how do they work? And what’s the right size for a geofence? We’ll attempt to break down those answers here. How does geofencing work? Geofences are built using specific – and often times, software that takes the longitude and