In the last decade there has been 2 giant changes occur in our daily lives. The first being the mobile device. Everywhere you look people of all ages are fixated on the small screen or using the device some way shape or form. The second is the most popular way people are using their mobile devices, Social Media, primarily Facebook. There is said to be nearly 1.6 billion Facebook users worldwide and as a Venturebeat article states nearly half of those users only access via mobile. This becomes a factor in reaching the masses via mobile or on the go. Facebook has always had great targeting features such age, gender, interest and they will always continue to be a trail blazer in advertising. Enter Facebook geotargeting.
Thumbvista is adding Facebook targeting to some of our campaigns for the reason of relevance. Relevance is the key and we believe that a more relevant experience is better for the marketer and the consumer. Location based Facebook advertising combined with complete mobile location based advertising using various sites and applications gives the marketer better over all coverage.
Facebook Geotargeting Features
Facebook geotargeting for advertising currently allows targeting with countries, city, state, DMA, postal code, radius around address or congressional district. This future of location targeting gives us a idea of where it could evolve.
A recent ad campaign by a U.S. Senator using these features has been getting buzz and seems to be giving new ideas across the board. The campaign focused on a building that Facebook geotargeted ads showed a video take help inform the employees of a particular position and why they should go one why or another. See full article here Senator uses Facebook Geotargeting
Having Mobile and Social Geotargeting or Geofencing gives marketers more complete coverage reaching an audience. Whether it is Facebook geotargeting or another social media or messaging app with the additional of other media properties such as news, communication, entertainment or gaming the strategy does not change by adding location targeting to advertising it adds relevance and in turn makes a better ad experience overall.
For more information on making your next campaign as targeted in reaching a mobile audience as possible contact us today.