Category Location-Based Marketing Services

Mobile Marketing With Relevance
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Insights, Ideas & Client Case Studies

Insights On Mobile Marketing For Companies & Brands. Welcome to Thumbvista's Insights where you will find articles on the latest mobile strategies, research, the latest technology, and thought leadership in mobile marketing. Thumbvista is a global company based in Charlotte, North Carolina.

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Geofencing Use Cases – Event Marketing

In a recent study it said the majority of marketers (63%) planned on investing more in live events in the 2018-19 both in budget and number of events. (Bizzabo,). Trying to capture attention at an event can be challenging for any marketer. Event marketing is typically a pay-to-play game in which the top sponsors get top

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3 Ways To Have More Relevant Mobile Advertising

How to Improve the Mobile Brand Experience with Relevance The mobile brand experience extends beyond ensuring your website is mobile-friendly, though that’s always a good starting point. The mobile brand experience can begin one of two ways: One: the user performs a search and comes across your brand in their search results. Provided you have

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Advanced Mobile Targeting Techniques Using Interest

3 Tips for Advanced Mobile Targeting One of the greatest advantages of mobile advertising is the ability to target people based on their geo-location. But there’s more to mobile advertising than location, and knowing how to use all of the advanced targeting capabilities will ultimately result in a more effective and relevant campaign. Below are

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Holiday Shopping Shifts to Mobile

It may only be October, but new data from the National Retail Federation shows that a surprisingly large number of consumers start their holiday shopping research as early as summer, with October topping out around 25%. (NRF Retail Holiday Planning Playbook 2017) With e-commerce sales at an all time high, and trends pointing to continued

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Tourism Marketing Ideas Using Mobile Marketing & Geofencing

According to a data provided by Google, 70% of travellers have used their smartphones for travel research (Google, 2016) with one out of every two traveller journeys beginning on a mobile device (Booking.com, 2016). Usage is even greater among millennials when you consider 50% of millennial travellers have discovered a new travel company while researching

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2017 Back to School Mobile Shopping Trends

If you’ve been on social media lately, you’ve likely seen a few photos of your friends’ kids looking adorable in their new outfits, donning brand new backpacks, ready to tackle their first day of school. Back-to-school season is in full swing. Retailers Are Focusing On Mobile Shopping Trends On the surface, not much has changed

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Geofencing for Recruiters, Looking for a particular set of skills?

Mobile Geofencing Helps Recruiters Find The Right Person For The Job When a recruiter is looking for someone, let’s say someone who possesses “a particular set of skills”, it doesn’t always make sense to blast the position out to the masses. It’s not enough to simply post open positions on the company’s website or LinkedIn

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Mobile Video – Are You Watching?

Our Favorite Video Experience Is Mobile Video Mobile. Most of us can’t remember a time when our mobile device wasn’t our constant companion…literally. Gone are the days of a mobile device just being for phone calls and text conversations. Our mobile devices house our photo libraries. We connect with family, friends and colleagues via social

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How People Are Using Mobile Devices This Holiday Season

‘Tis the season for holiday shopping It’s the most wonderful time of year…especially for retailers. The holiday shopping season has arrived. While many consumers still make their way to the nearest shopping mall, it is no surprise that they are increasingly turning to their mobile devices for holiday shopping. According to data compiled at the

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Let us help you find your audience! With the power of Geofencing

Geofencing and Interest-Based Targeting Add Relevance To Ad Experience It is time for “Smarter” mobile advertising. Advertising is all about finding the right person for your message. Who connects with your messaging and can relate, making it a relevant ad experience. Everyone wins with a relevant ad experience. By using Geofencing technology you mobile advertising

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