Category Mobile Marketing Case Studies

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Insights On Mobile Marketing For Companies & Brands. Welcome to Thumbvista's Insights where you will find articles on the latest mobile strategies, research, the latest technology, and thought leadership in mobile marketing. Thumbvista is a global company based in Charlotte, North Carolina.

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Mobile Advertising Case Study for Travel – Geofencing Airports

Reaching the right audience is crucial for any marketing campaign. Location can help add relevance to a mobile advertising campaign and the more dense the audience in a given space the less ad waste you will have. There are few places to advertise over an area to reach an audience of mobile users that are

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Geofencing Case Study – Recruiting – Higher Ed

Challenge: Increase enrollment in multiple focus areas including: veterans, adult/back-to-school, master’s program, online, and general enrollment. Solution: Middlesex Community College segmented each focus area using specific demographic information which influenced the creative development process for each advertisement. Using a story-telling format, each ad focused on one of several key benefits of attending Middlesex Community College.

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Facebook Geotargeting – Social + Traditional Mobile Ads Give Better Coverage In Reaching Audiences

In the last decade there has been 2 giant changes occur in our daily lives. The first being the mobile device. Everywhere you look people of all ages are fixated on the small screen or using the device some way shape or form. The second is the most popular way people are using their mobile

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Mobile Donations For Disaster Relief – American Red Cross

In a year of historic flooding across the Carolinas many residents went from draught to disaster in a matter of weeks. Surrounding areas watched their neighbors in nearby areas suffered historic storm damage to their towns, roads and even homes and many searched for ways to help. Luckily there are organizations like the American Red Cross that

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Geofencing Case Study Domino’s – Geofences For Mobile Ads Around Hotels

It has became clear that mobile has to be apart of every marketing strategy. Domino’s has been one of the most cutting edge in their industry in terms of including options for mobile device users to be able to order from their locations. Whether by text, app, tweet or call they have you covered. We

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MLB All-Star Game Case Study: Mobile Ads & Geofencing

Getting a brand’s messaging out to the masses is always a challenge. The key is finding the perfect time and venue to reach a quality audience. Mobile ads geo-targeted do just that. So why are more companies not advertising at a major sporting event in their hometown? This is the approach that Necco, a company

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Geofencing & Mobile Display Ads Case Study – Dunkin Donuts

Driving foot traffic to a business location can be crucial for success and proven to be difficult in many ways. Physical location matters in terms of natural foot traffic, but sometimes customers need an extra push to come your way to do business. Recently Thumbvista had the chance to work with the great brand of

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Mobile Ads Drive Foot Traffic For Restaurant Franchises

Restaurants always have a need for new customers. Profit margins are tight, but as a restaurant franchise owner you can somewhat circumvent some of the typical restaurant industry concerns by being apart of a company that has a proven strategy. Businesses that can reduce risk based on proven methods find themselves in better positioning for

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Auto Dealer Geofencing – What To Know & How To Do It

The buzz continues with mobile advertising based on a consumers location and as with most advertising the auto industry leads the charge to trial and innovate. Car Dealerships across the country (& world) love the thought of being able to geofence a competitors location and have their ad appear to hopefully sway the automotive shopper

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