Insights, Ideas & Client Case Studies
Insights On Mobile Marketing For Companies & Brands. Welcome to Thumbvista's Insights where you will find articles on the latest mobile strategies, research, the latest technology, and thought leadership in mobile marketing. Thumbvista is a global company based in Charlotte, North Carolina.
According to the Interactive Advertising Bureau in this Ad Age article, mobile ad revenue increased by 66%, which is ten times more than desktop advertising’s growth year-over-year. So why does television still take up so much of the advertising budget when mobile is reported to take up, on average, only 12% of the budget? Part of
In a recent study it said the majority of marketers (63%) planned on investing more in live events in the 2018-19 both in budget and number of events. (Bizzabo,). Trying to capture attention at an event can be challenging for any marketer. Event marketing is typically a pay-to-play game in which the top sponsors get top
If you’ve ever shopped for anything online – and 96% of Americans have – then you’ve likely come across contextual advertising in your shopping experience. Contextual Advertising – What is it and Why Does It Work? Contextual advertising is a form of targeted display advertising that aligns the content of an ad to a relevant
Geofences are simply virtual perimeters, within which an advertiser or marketer runs digital ads. But how do they work? And what’s the right size for a geofence? We’ll attempt to break down those answers here. How does geofencing work? Geofences are built using specific – and often times, software that takes the longitude and
5 Easy Things For A Stronger Mobile Advertising Campaign In our previous post, we explained why creativity matters even more in the mobile advertising space compared to traditional forms of advertising. In this post, we’ll cover Thumbvista’s best practices for creating a winning mobile ad campaign. 1.Use clear, compelling images – “A photo speaks a
Mobile Marketing Requires More Creativity “There is no guaranteed formula for creative success on mobile, just as there is no guaranteed formula for a blockbuster movie or best-selling book or hit TV show.” – Andrew Keller, Global Creative Director, Facebook Creative Shop In 2007, Apple made history with the invention of the first ever iPhone.
It may only be October, but new data from the National Retail Federation shows that a surprisingly large number of consumers start their holiday shopping research as early as summer, with October topping out around 25%. (NRF Retail Holiday Planning Playbook 2017) With e-commerce sales at an all time high, and trends pointing to continued
Our Favorite Video Experience Is Mobile Video Mobile. Most of us can’t remember a time when our mobile device wasn’t our constant companion…literally. Gone are the days of a mobile device just being for phone calls and text conversations. Our mobile devices house our photo libraries. We connect with family, friends and colleagues via social
Turn location-based marketing into increased foot traffic While sales at brick-and-mortar retailers may be decreasing since the rise of the Internet, location-based marketing aims to combat that trend. With location-based marketing, brands can reach more specific and relevant audiences and drive both intent and visits to brick and mortar stores. Additionally, this approach is more
Are You Reaching Your Targeted Demographic? Engaging consumers with targeted mobile advertising isn’t an exact science. Will a coupon prompt a viewer to take action? Or is targeted content more compelling? And who is your target audience? Generation X? Baby Boomers? Marketers are still trying to figure it all out! According to Nielsen’s second-quarter 2016