Advertising has always been a tough and, at times, cutthroat industry. No matter how careful you are, campaigns can miss goals with no real explanation. The messaging may fall short or the audience may be wrong.

interest what is behavioral targeting

In today’s advertising world, randomness has been abolished. We now can track behavior and send the ideal message to the ideal person at the ideal time. Through behavioral tracking conversion rates have increased, especially in the mobile advertising space.

Accenture recently announced in a study that 75% of consumers are more inclined to purchase from a business that has customized or personalized their marketing/advertising. Mobile advertising offers the perfect platform for marketers to reach their audience through personalized and engaging content, which has a direct positive impact on revenue.

What is behavioral targeting?

Behavioral tracking uses historical data or behaviors to customize the advertisements consumers see.

This historical data shows how ideal audiences behave. Marketing professionals can take this information to build ads that conform with the consumer’s actions.

This type of tracking allows marketers to create a detailed profile of users, which aids in offering improved messaging and ideal timing. Most importantly, this restricts the chance of delivering ads that are not relevant, while increasing ad key performance indicators.

What are the benefits of behavioral targeting?

Behavioral tracking is one of those new marketing/advertising key component that didn’t exist just a few years ago. It’s not simply a numbers and technology tool. Advertisers and the general public both benefit from behavioral tracking.

Here are the top benefits for advertisers:

· Enhanced engagement from audience-by using behavioral tracking things like clicks and conversions will increase

· Personalized messaging-connecting with previous actions by a consumer will decrease wasted spending on ads.

· Better bottom line-simply put behavioral tracking creates business, repeat customers and other key datapoints

The following are the most important benefits for consumers:

· Better ad experience-consumers have shown to be more accepting of ads when they are customized

· Improve efficiency-these ads expedite the sales process (quickly finds products or services the consumer is looking for and identifies business locations), which is a benefit for both sides, consumers and businesses· Recognition of new products-the personalized ads offer a chance to highlight new products or services to the right consumer, now the consumer knows the latest products and services available

How does mobile use behavioral data?

Much like your laptop, mobile devices also use cookies. Mobile device use cookies in browser and mobile advertising ID are used in app. The cookies or IDs allow a marketer to understand the consumer’s daily habits, communications, mobile shopping, social media activity and other important activities. This understanding creates a roadmap for the ideal format and messages to use for that specific consumer.

Since people use their mobile devices often, this information is important to acquire. It will be used for enhancing the rates of response and engagement.

Besides cookies or ID tracking, mobile devices offer a strong tool for behavioral tracking through their internal GPS. By tracking a user’s exact location, mobile advertising can also develop location-based behaviors that enhance the personalized ads.

These targeted ads for mobile devices offer great insights on how the consumer behaves. By taking into consideration these behaviors you will be able to reach your customers or audience through compelling ads that improve engagement and, most importantly, conversion.