Category Behavior Targeting For Mobile

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Insights On Mobile Marketing For Companies & Brands. Welcome to Thumbvista's Insights where you will find articles on the latest mobile strategies, research, the latest technology, and thought leadership in mobile marketing. Thumbvista is a global company based in Charlotte, North Carolina.

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Mobile Advertising Case Study for Travel – Geofencing Airports

Reaching the right audience is crucial for any marketing campaign. Location can help add relevance to a mobile advertising campaign and the more dense the audience in a given space the less ad waste you will have. There are few places to advertise over an area to reach an audience of mobile users that are

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What is Contextual Advertising?

If you’ve ever shopped for anything online – and 96% of Americans have – then you’ve likely come across contextual advertising in your shopping experience. Contextual Advertising – What is it and Why Does It Work? Contextual advertising is a form of targeted display advertising that aligns the content of an ad to a relevant

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5 Ideas On How To Use Mobile Display Advertising

As almost everyone on the planet earth you know that your mobile device is an important tool to have in your possession. For personal use it is your phone, camera, calculator, dictionary and in many cases overall key to your social life. Sometimes it just takes a little creativity or (someone else’s) to move into

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Recruiting the Competition with Mobile Geo-Conquesting

Recruiters know that most of the time, the best employees aren’t actively seeking a new job. They’re too busy working for their current employer, who probably provides a decent compensation package to keep their best employees happy. So what’s the best way to recruit a candidate that isn’t looking at job boards on a regular

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Tourism Marketing Ideas Using Mobile Marketing & Geofencing

According to a data provided by Google, 70% of travellers have used their smartphones for travel research (Google, 2016) with one out of every two traveller journeys beginning on a mobile device (Booking.com, 2016). Usage is even greater among millennials when you consider 50% of millennial travellers have discovered a new travel company while researching

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Mobile Video Advertising – The Power of Streaming

If the continued rise and success of Netflix and Amazon Prime are any indication, digital video is still the reigning king of content. In 2017, more people have chosen to cut the (cable) cord and consume video content on their mobile device than ever before. Ask nearly anyone if they feel that mobile is the

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Mobile Video – Are You Watching?

Our Favorite Video Experience Is Mobile Video Mobile. Most of us can’t remember a time when our mobile device wasn’t our constant companion…literally. Gone are the days of a mobile device just being for phone calls and text conversations. Our mobile devices house our photo libraries. We connect with family, friends and colleagues via social

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Targeted Mobile Advertising | Demographic Targeting

Are You Reaching Your Targeted Demographic? Engaging consumers with targeted mobile advertising isn’t an exact science. Will a coupon prompt a viewer to take action? Or is targeted content more compelling? And who is your target audience? Generation X? Baby Boomers? Marketers are still trying to figure it all out! According to Nielsen’s second-quarter 2016

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Interest Based Advertising or Personalized Advertising

Targeted Advertising Based On Personal Interest In marketing data is key, always has been. Since the launch of products of any kind marketers have had to ask “who is the target audience for this product?”. If you know the customer you can craft a more effective or “personalized” message based on multiple factors such as

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Shoppers Love Mobile Coupons! Mobile Coupons For Retail Use.

Picture this…you forget your smartphone at home. Unimaginable for most, yet over 10 years ago there weren’t any smartphones. Today, we rely on smartphones more than we do any other device. Don’t wear a watch? That’s okay, just check the time on your smartphone. Need to take a picture and don’t have your camera? The

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