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Insights On Mobile Marketing For Companies & Brands. Welcome to Thumbvista's Insights where you will find articles on the latest mobile strategies, research, the latest technology, and thought leadership in mobile marketing. Thumbvista is a global company based in Charlotte, North Carolina.

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Mobile Advertising Is Still Growing

According to the Interactive Advertising Bureau in this Ad Age article, mobile ad revenue increased by 66%, which is ten times more than desktop advertising’s growth year-over-year. So why does television still take up so much of the advertising budget when mobile is reported to take up, on average, only 12% of the budget? Part of

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What is Contextual Advertising?

If you’ve ever shopped for anything online – and 96% of Americans have – then you’ve likely come across contextual advertising in your shopping experience. Contextual Advertising – What is it and Why Does It Work? Contextual advertising is a form of targeted display advertising that aligns the content of an ad to a relevant

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Top  5 Geofencing Questions – Answered

Geofencing is still a very new advertising technology for many marketers. Below is a list of our top 5 most popular geofencing questions, answered. How many locations can I target? As many as you want. We’ve supported campaigns for just one location, and we’ve supported campaigns that included more than 100 locations. It all depends

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Mobile Advertising Creative Best Practices

5 Easy Things For A Stronger Mobile Advertising Campaign In our previous post, we explained why creativity matters even more in the mobile advertising space compared to traditional forms of advertising. In this post, we’ll cover Thumbvista’s best practices for creating a winning mobile ad campaign. 1.Use clear, compelling images – “A photo speaks a

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A Sound Mobile Marketing Strategy Requires Creativity

Mobile Marketing Requires More Creativity “There is no guaranteed formula for creative success on mobile, just as there is no guaranteed formula for a blockbuster movie or best-selling book or hit TV show.” – Andrew Keller, Global Creative Director, Facebook Creative Shop In 2007, Apple made history with the invention of the first ever iPhone.

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Geofencing for Mobile Marketing: What it is and what it isn’t

As with any new medium, there are always a lot of questions – and unfortunately, assumptions. Here’s  a quick list to help you determine if geofencing is the right strategy for you. Geofencing: What it is and what it isn’t. Geofencing is… A way to target potential customers by their physical location at any given

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Mobile Coupons -2016 The Year Of The Mobile “Deal” Using Data

As stated on MarketingLand.com -2015’s Black Friday weekend laid the debate to rest, with mobile transactions accounting for nearly one-third (32.1 percent) of all online purchases. Consumers are shopping on there mobile devices and feel more comfortable completing the transaction. This also means that with more confidence in security of mobile payment solutions and m-commerce

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Why Is Mobile Not The Center Of Your Marketing Strategy?

Mobile Takes Center Stage In 2014, the time spent on mobile devices surpassed the time spent on desktop and other media, and continues to grow, according to ComScore.   Most Advertising Should Be Where People Are….Right? Yet a new report from KPCB shows that the amount of money spent on advertising to reach this expanding

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What’s Hot In Mobile Marketing & Advertising

Here we are more than half way through 2015 and once again a year dubbed “The Year of Mobile” we wanted to recap some major trends in the mobile marketing & advertising. Mobile marketing & advertising is an industry that is moving much faster than many anticipated, the adoption and the technology itself. 71% of

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Mobile Location-Based Advertising Can Help Your Brand

Mobile marketing and brand building goes hand in hand. So much mobile media content is consumed in today’s world that having a strong mobile advertising strategy is a must. Using the newest mobile advertising technologies to help your brand awareness efforts includes mobile advertising tied to location based services aka Location-Based Advertising Location-based advertising (LBA)

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