Mobile usage has been growing consistently for decades. There are more than 3.5 billion smartphone users around the world and more than 275 million in the United States. That means that almost 79% of Americans own a smartphone. And we’re using them too.
Whether it’s getting directions, playing music, responding to emails, or updating our social feeds, we spend a lot of time on our phones. The average American adult spends two hours and 55 minutes per day on their mobile phone. When considering all age groups, that number increases to three hours and 40 minutes. That’s a lot of mobile screen time and there is no real sign of things slowing down.
Future Mobile Usage Growth
While there has been a leveling off of smartphone sales since 2018, experts expect the impending rollout of 5G to bring a resurgence in mobile phone growth. The growth in the number of phones is expected to bring the number of mobile internet users in America to 295 million by 2025. With more people using mobile devices, that means a larger audience for mobile advertising. Regardless of what business you’re in, the ability to reach customers through effective mobile advertising will continue to be an essential part of any marketing campaign.
Trends In E-Commerce
Consumers are now using mobile devices as much, and in some cases more, than desktops. So far in 2020, at least 51% of all internet traffic has come from mobile phones. That means that, with trillions of dollars being spent online each year, mobile will become an even greater force for driving revenue. Mobile e-commerce sales globally have increased from $970 million in 2016 to $2.32 trillion in 2019. That number should continue to rise to an anticipated $3.56 trillion by 2021. Americans are expected to spend more than $709 billion in e-commerce in 2020 and as much as $859 billion by 2022.
Why It Matters
With consumers spending so much time and money while on mobile devices, not having a mobile advertising strategy is bad business. If you are generating revenue online, mobile advertising is crucial. But it’s also important for brick and mortar businesses to maintain a strong digital presence as well. Even if you can’t generate revenue through online sales, you’ll need a piece of the consumer attention that is increasingly shifting towards mobile. There is a growing list of proven mobile advertising strategies that any business can implement to increase in-person sales. With the help of an experienced mobile advertising firm, you’ll be able to stay on top of the mobile wave and stake your claim amongst the stiff competition for consumer attention.