The search in today’s world for a home improvement or remodeling contractor starts with us getting inspiration online from someone else’s home improvement project. Therefore, as a home improvement contractor supplying visuals of your previous or future projects is so important. Inspiration in the digital age for a project comes from marketing creatives with pictures or videos of work to be seen online. Below is a list of creatively focused marketing options to display your company’s craftsmanship most effectively.
Display Advertising & Digital Video
The ability to brand your home improvement business can be as easy as placing a display ad or video using digital marketing tools. These are like digital billboards that can be seen on multiple devices. Our Display and video advertising solutions can help you target by interest on sites like HGTV for when someone is dreaming of a remodel, or HomeTalk when someone is actively researching one. Display ads are like digital billboards on device that can be targeted down to a neighborhood. Video ads give you a chance to tell your story just as a T.V. ad would just on a smaller screen.
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Sharing Social Media
Platforms such as instagram and Pinterest are great ways to share your work as a contractor. People spend countless minutes, even hours, browsing Pinterest, Instagram and other sites for inspiration for a new project. Often they are saving beautiful kitchens, ideas for a new backsplash, countertops, cabinets … the works! Maybe it is a new paint job or new tiles for the bathroom. A new outdoor space or something else for the home. However, a lot of people are hit with a roadblock, where to start? Or maybe they attempted a DIY project and realized they need help from the pros. That is where you come in. As a contractor, you have the chance to display how you bring those projects displayed on social media to life.
Real-life examples
The work a contractor conducts is extremely visual and in today’s world people are looking for reviews and examples of prior work. Your ad content can be a reflection of that. We suggest producing relatable content in your ads. Let’s take the example of Pinterest, your ad could show how you turn a “pin” into reality. You could also show reviews from customers that add up to your 5-star rating. You can also show your team at work, breaking down a site to start a beautiful new renovation.
Give an offer
Any home improvement project is an investment some rack up thousands of dollars of work. So a simple incentive may turn a prospect into a customer. The offer can be as simple as offering free quotes and reviews of a prospect’s project. Since we are in a pandemic, you could offer virtual quotes for projects where that is possible. You can also offer additional incentives such as a percentage off for first-time clients or a referral offer for more business.
Reaching your customers
You know some people need your service, but you don’t know how to reach them. That is where we come in. At Thumbvista, we offer specific services that will display your ads to the right customers by using location, interest, timing and more. All you need to do is continue bringing in projects and capturing those before and after moments. Contractors typically work in specific cities, states or on specific projects. So, if you are based in Boston and only work within the city then we can create a geofence, or virtual perimeter, around the area so it is displayed to those people. To take it a step further, we also show ads to people within a specific demographic, think of your target audience. Another strategy we will deploy is placing your ads based on interest. So, if you know people looking to start a new project are looking on sites like Pinterest then we will show ads in similar places.
We will help you grow your business and show your ads to the right people. You don’t have to do it all yourself, you can focus on what you do best, construction and remodeling projects. Our services also include mobile video, landing pages, audio, digital advertising and more. To learn more about the various services we offer, visit this page.