In today’s consumer market, brands are fighting to get in front of the right customers and capture their attention. It isn’t enough to place a static image and hope consumers convert to customers. Your business needs to share a compelling story with video advertising that resonates with consumers.
What’s the best way to engage with consumers? Video Advertising?
In this article, we will explore the benefits of video advertising and how it can position you above your competition.
Video boosts conversion rates
At the end of the day, we all want to see more conversions. Creative videos will help boost conversions. According to Hubspot, 81 percent of surveyed individuals said videos increased sales.
Video builds trust and credibility
Through video storytelling, you are to build an unmatched level of credibility and trust with consumers. Videos connect with multiple senses and emotions that create a long-lasting, memorable impact. Videos also provide more information in a short amount of time. It is more engaging to the viewer and can share more information by showing and telling.
Video can boost search engine rankings
Search engines are looking for content that viewers engage with. Video is the perfect creative way to add to your site to entice consumers to stay on the page longer and even explore more content or make a purchase. According to Hubspot, video increased dwell time on a website by over 80 percent. This increase in time helps search engines rank your page to a higher position.
Video can boost backlinks
If you are looking for another way to improve search engine optimization (SEO) then video is one strategy that can help. According to Moz, video can help increase backlinks to your site which in turn produces better SEO results.
Video encourages social media shares
While video is great for advertising, it also offers additional benefits to other channels such as social media. A video that you use in an advertising campaign might generate shares on social media which increases the reach you will have.
Sway buying decisions and increase revenue with video
By connecting with your potential customers through video, you can influence buying decisions. Over 90 percent of surveyed individuals said video helped customers understand their products, according to Hubspot. In turn, the increase in valuable information and using the power of persuasion will also help drive more sales for your business.
Final Thoughts
We’ve gone over some compelling reasons why you should incorporate video into your digital advertising strategy. It can seem like a lot of information, but with the right partner, your video strategy can take off to new heights. Video offers additional benefits from increasing conversions, SEO, increasing search engine rankings, building trust, credibility, and more. It is vital to have a strategy in place to ensure proper messaging and impactful creativity within the video. If you are considering this type of creative, contact Thumbvista. Our experts can help you understand how it will benefit you and how easy it is to get started with us. Click here to contact Thumbvista today.