In 2021, programmatic advertising was estimated to account for 88% of US digital display ad spending, and this is expected to increase to 89.5% by 2022. According to a report by eMarketer published in 2021, programmatic advertising is expected to continue to grow and account for the majority of digital advertising spend in the US.
Here are 5 Things To Know When Using Programmatic Advertising
Set clear campaign goals:
Before you begin any programmatic advertising campaign, it’s important to set clear goals and objectives. Are you looking to drive sales, generate leads, or increase brand awareness? Once you know your goals, you can create campaigns that are specifically designed to achieve them.
Use data to inform your targeting:
Programmatic advertising is all about using data to reach your desired audience. Take advantage of the wealth of data available to you, such as website analytics, customer behavior data, and third-party data sources, to create targeted campaigns that are more likely to reach the right people.
Optimize for mobile:
Mobile devices are now the primary way that people access the internet, so it’s essential that your programmatic advertising campaigns are optimized for mobile devices. Ensure that your ad creative is mobile-friendly and that your landing pages are optimized for mobile users.
Use ad formats that work:
There are many different ad formats available for programmatic advertising, including display ads, video ads, and native ads. Choose the format that best fits your campaign goals and the platform you’re advertising on. 
Monitor and adjust your campaigns:
Programmatic advertising allows you to make real-time adjustments to your campaigns based on how they’re performing. Be sure to monitor your campaigns closely and adjust your targeting, ad creative, and other campaign elements as needed to improve performance and achieve your goals.
Thumbvista leverages many programmatic buying options to provide the best solutions available for our customers. If you would like to speak in detail regarding your programmatic project please reach out to us today.