Mobile advertising has become an essential part of any comprehensive marketing strategy. However, with so many businesses vying for attention in the mobile space, it can be challenging to stand out from the crowd. That’s where geofencing comes in – a powerful technique that enables you to deliver highly targeted mobile display ads to users in specific locations. In this post, we’ll explore what geofencing is, how it works, and how you can use it to supercharge your mobile display advertising strategy.
So..What is Geofencing?
Geofencing is a location-based advertising technique that uses GPS or other location data to create a virtual “fence” around a specific area, such as a store or event venue. When a user enters or exits this fenced area, they can be targeted with a relevant mobile display ad.
How Does Geofencing Work?
- Define your target audience: Identify the locations where your target audience is likely to be, such as shopping centers, business districts, or event venues.
- Set up your geofence: Use a geofencing tool to draw a virtual fence around your target area.
- Create your mobile display ad: Develop a visually compelling and engaging ad that will capture the attention of users within your geofenced area.
- Launch your campaign: Use a mobile advertising platform to launch your geofenced campaign and target users who enter or exit the geofenced area with your display ad.
Benefits of Geofencing for Mobile Display Advertising
- Higher engagement rates: Geofencing enables you to deliver highly targeted ads to users who are in the right place at the right time, increasing the likelihood that they will engage with your ad.
- Increased conversions: When users see a relevant ad while they are in a specific location, they are more likely to take action, such as making a purchase or visiting your store.
- Improved ROI: Geofencing enables you to maximize your advertising budget by targeting users who are most likely to be interested in your products or services.
See Geofencing and Mobile Display Case Studies