One of the biggest challenges in digital advertising is measuring the impact of online ads on in-store visits. Thumbvista’s access to foot traffic attribution technology bridges this gap by helping businesses track how their programmatic advertising drives real-world customer visits. With advanced geofencing and data analytics, Thumbvista allows retailers, quick-service restaurants (QSRs), and automotive businesses to connect digital ad exposure to offline conversions.
How Foot Traffic Attribution Works
Thumbvista’s offers access to foot traffic attribution measures offline conversions using location data and mobile device tracking. Here’s how it works:
1. Geofencing Target Locations
Businesses define specific geographic areas, such as retail stores, car dealerships, or restaurant locations, where conversions will be measured.
2. Ad Exposure Tracking
When a user sees a Thumbvista-powered digital ad on their mobile device, their device ID is anonymously tracked.
3. In-Store Visit Matching
If the same device enters the designated geofenced area, the system records it as a potential conversion.
4. Data Analysis & Reporting
Businesses receive detailed reports showing how many users visited a store after seeing an ad, allowing for ROI evaluation and campaign optimization.
Benefits of Foot Traffic Attribution
1. Accurate Measurement of Ad Performance
Thumbvista’s offers tracking that helps eliminate the guesswork by linking digital campaigns to real-world visits, proving the effectiveness of display advertising.
2. Improved Campaign Optimization
Businesses can analyze which ads, locations, and messages drive the most foot traffic, allowing for better budget allocation and audience targeting.
3. Enhanced Customer Insights
With anonymized location data, businesses gain valuable insights into customer behavior, visit frequency, and sometimes dwell time to refine their marketing strategies.
4. Increased ROI on Advertising Spend
By understanding what works, businesses can focus their spending on high-performing ad placements and eliminate wasteful marketing spend.
5. Competitive Advantage
With foot traffic attribution, businesses can benchmark against competitors, adjust strategies, and capture a larger share of in-market consumers.
Real-World Applications
Retail Industry: Driving Store Visits & Sales
A retail clothing brand runs a programmatic campaign featuring a limited-time in-store discount. Thumbvista allow you to track ad viewers and measure how many visit a store within a set timeframe. The retailer can then assess ad effectiveness and adjust creative elements or offers to boost engagement.
Quick-Service Restaurants (QSRs): Boosting In-Store Orders
A QSR chain launches a mobile ad campaign promoting a new menu item. Foot traffic attribution identifies how many ad-exposed customers visit nearby locations. This data helps the brand determine the best promotional messaging and timing for future campaigns.
Automotive Industry: Increasing Dealership Visits
An auto dealership uses Thumbvista’s geofencing to target potential car buyers within a certain radius. After viewing an ad for a special financing offer, customers visit the dealership. The dealership uses the data to refine its targeting strategy and measure the true impact of its digital marketing efforts.
How To Get Starting Measuring Foot Traffic
Thumbvista’s access to foot traffic attribution technology provides businesses with a reliable way to measure offline conversions and maximize their advertising impact. Whether in retail, QSR, or automotive industries, brands can now link digital ad spend directly to real-world results, ensuring smarter marketing decisions and greater ROI.
If you’re ready to take your campaign measurement to the next level, contact Thumbvista today and see how foot traffic attribution can help grow your business!