Category Geofence advertising
Insights, Ideas & Client Case Studies
Insights On Mobile Marketing For Companies & Brands. Welcome to Thumbvista's Insights where you will find articles on the latest mobile strategies, research, the latest technology, and thought leadership in mobile marketing. Thumbvista is a global company based in Charlotte, North Carolina.
With the new year comes new technology and new marketing challenges. Thumbvista’s mantra is to provide a more relevant ad experience for the marketer and their customer, but in 2019 a more personalized and relevant marketing experience will be more important than ever. We’ve taken a look back at the last few years of client
One of the biggest questions – and common misconceptions – is around the cost of geofencing. So what IS the cost of geofencing? The answer: It depends. Pricing typically ranges between $4-$14 CPM (cost per thousand impressions). Many factors can affect the price, including advanced targeting features and impression volume. For example, if you purchase
For any business, opening a new location is an exciting, but overwhelming time. Between thinking through the location development, operational logistics, and hiring and training new employees, a company also needs to have a sound marketing and advertising strategy ready to go long before they open their doors on their first day of business. If
Reaching the right audience is crucial for any marketing campaign. Location can help add relevance to a mobile advertising campaign and the more dense the audience in a given space the less ad waste you will have. There are few places to advertise over an area to reach an audience of mobile users that are
Recruiting the right candidate for a highly-skilled job opening can be a bit like searching for a needle in a haystack. Traditional forms of advertising don’t make sense when you consider 99.9% of people viewing it won’t be qualified. But what if you could target the right candidate, at the right place and time? Thumbvista’s
In a recent study it said the majority of marketers (63%) planned on investing more in live events in the 2018-19 both in budget and number of events. (Bizzabo,). Trying to capture attention at an event can be challenging for any marketer. Event marketing is typically a pay-to-play game in which the top sponsors get top
Geofencing is still a very new advertising technology for many marketers. Below is a list of our top 5 most popular geofencing questions, answered. How many locations can I target? As many as you want. We’ve supported campaigns for just one location, and we’ve supported campaigns that included more than 100 locations. It all depends
Challenge: Increase enrollment in multiple focus areas including: veterans, adult/back-to-school, master’s program, online, and general enrollment. Solution: Middlesex Community College segmented each focus area using specific demographic information which influenced the creative development process for each advertisement. Using a story-telling format, each ad focused on one of several key benefits of attending Middlesex Community College.
3 Tips for Advanced Mobile Targeting One of the greatest advantages of mobile advertising is the ability to target people based on their geo-location. But there’s more to mobile advertising than location, and knowing how to use all of the advanced targeting capabilities will ultimately result in a more effective and relevant campaign. Below are