Whether you’re promoting new inventory, seasonal sales, or service specials, Thumbvista’s advertising solutions help car dealers drive both foot traffic and online leads. With advanced targeting tools like geofencing and programmatic advertising, Thumbvista makes sure your message reaches the people most likely to buy.
Why Advertising Matters for Car Dealers
Most car buyers start their journey online. According to a Cox Automotive study, 61% of car shoppers visit dealership websites during the buying process, and many also use mobile devices to research prices, models, and availability. Thumbvista’s advertising solutions ensure your dealership shows up when potential customers are searching, browsing, or even driving nearby.
How Thumbvista Helps Car Dealers
Thumbvista’s tailored advertising solutions give car dealers the tools to attract and engage their ideal customers. Here’s how:
1. Geofencing for Local Targeting
Geofencing creates a virtual boundary around specific locations, allowing you to target customers in real-time based on where they are. For car dealers, this means:
- Reaching Shoppers Near Competitors: Show ads to people visiting other dealerships, offering a compelling reason to check out your lot instead.
- Targeting Service Customers: Promote your service center to drivers near auto parts stores or repair shops.
- Highlighting Local Events: Advertise your dealership during car shows or community gatherings nearby.
2. Programmatic Display Ads for Ongoing Brand Awareness
Display ads are an effective way to keep your dealership top of mind for potential buyers. Thumbvista’s access to programmatic technology places your ads on popular websites, apps, and platforms, ensuring you’re visible to your ideal audience.
- Dynamic Ads for Inventory: Showcase specific vehicles, from SUVs to luxury sedans, based on buyer preferences.
- Promote Limited-Time Offers: Make sure people know about your seasonal sales, financing options, or trade-in specials.
3. Video Advertising for Impactful Storytelling
Car buying is a big decision, and video ads can help you connect with buyers on an emotional level. Thumbvista helps car dealers create and distribute short, engaging video ads on platforms like YouTube or connected TV.
- Show Off New Models: Highlight the features of your latest arrivals.
- Build Trust: Use customer testimonials or behind-the-scenes footage to make your dealership feel approachable and reliable.
4. Retargeting for Interested Buyers
Many potential car buyers visit a dealership’s website before making a decision. Thumbvista’s retargeting solutions allow you to follow up with these visitors by showing ads on other platforms they browse.
- Encourage Test Drives: Remind visitors about specific vehicles they looked at.
- Promote Financing Options: Highlight flexible loan or lease deals to help them take the next step.
5. Campaigns Customized for Your Dealership
Every dealership is different, and Thumbvista works with you to create campaigns that match your goals.
- New Car Sales: Target first-time buyers or families upgrading their vehicle.
- Used Inventory: Advertise certified pre-owned options to budget-conscious shoppers.
- Service Specials: Promote oil changes, tire rotations, and other services to keep drivers coming back.
What Sets Thumbvista Apart?
Thumbvista offers more than just advertising—they provide solutions tailored to the unique challenges of the automotive industry.
- Hyper-Targeted Ads: Reach the exact audience you need, from families looking for minivans to professionals eyeing luxury vehicles.
- Real-Time Analytics: Get detailed insights into how your ads are performing and adjust your strategy as needed.
- Expert Guidance: Thumbvista’s team works with you every step of the way, from planning to execution.
Success in Action
A local dealership partnered with Thumbvista to promote a holiday sales event. Using geofencing, they targeted shoppers at nearby malls and competitor lots, driving a 30% increase in foot traffic during the event. Combined with retargeting ads, the dealership saw a boost in both test drives and sales. See recent case study for Car Dealer
Conclusion
Advertising is essential for car dealers looking to stay competitive in today’s market, and Thumbvista’s advanced solutions make it easier than ever. From geofencing and video ads to custom campaigns, their tools help you connect with local buyers, drive traffic, and increase sales.
Ready to accelerate your dealership’s growth? Contact Thumbvista today to learn how they can help your dealership succeed.