Winning attention today means reaching the right people at the right place and time. With programmatic advertising + geofencing, you can deliver location-aware display and video ads within precise boundaries—converting real-world moments into measurable outcomes. Since 2012, Thumbvista has helped brands of all sizes turn proximity, context, and intent into ROI.
- Channels: Programmatic display & video (no reliance on social)
- Targeting: Geofences, POIs, neighborhoods, events, and CRM matches
- Measurement: Clicks, conversions, and privacy-compliant foot-traffic
Here are 10 ideas for various industries you can implement as part of you marketing strategy.
1) Retail: Drive Foot Traffic to Stores
By Geofencing malls, shopping corridors, and competitor locations to prompt in-the-moment visits with timely offers.
Pro tip: Pair limited-time promos with foot-traffic attribution to confirm impact.
2) QSR: Reach Hungry Customers When It Matters
Target lunch and dinner windows within 1–2 miles of your restaurant. Deliver mobile coupons and track visits.
Pro tip: Daypart creatives—breakfast vs. late-night—lift response rates.
3) Auto Dealerships: Conquest Competing Lots
By Geofencing rival showrooms and service centers; retarget shoppers later with financing and trade-in offers via video.
Pro tip: Use creative sequencing: awareness → offer → test-drive booking.
4) Healthcare & Dental: Build Local Awareness
Reach families around schools, gyms, pharmacies, and neighborhoods. Drive bookings with nearby convenience messaging.
Pro tip: Include distance (“2 miles away”) to reduce friction.
5) Real Estate: Engage Active Homebuyers
Geofencing open houses, new builds, and mortgage offices; retarget later with virtual tours and booking CTAs.
Pro tip: Weekend-only geofences concentrate budget when traffic peaks.
6) Event & Trade Show Marketing: Own the Venue
Target attendees inside and around the convention center; follow up post-event to nurture leads.
Pro tip: “Find us at Booth #214” plus a map thumbnail boosts booth visits.
7) Financial Institutions: Acquire High-Intent Customers
By Geofencing business districts and campuses to promote checking, credit cards, auto loans, or mortgages.
Pro tip: Rotate creatives by weekday to test product resonance.
8) Higher Education: Meet Students Where They Are
Target high schools, sports tournaments, and college fairs; retarget with program spotlights and scholarship info.
Pro tip: Use short video explainers (6–15s) to lift engagement.
9) Nonprofits & Community: Grow Local Support
Fence community centers, places of worship, and events to drive donations and volunteer signups.
Pro tip: Story-driven video + proximity messaging increases action rates.
10) Home Services: Capture Neighborhood Demand
Fence storm-affected ZIPs or permit-heavy areas; deliver “free inspection” and same-day availability messages.
Pro tip: Add before/after visuals in video for credibility.
Why Thumbvista
- Precision: POI-level fences, polygons, and radius targeting
- Programmatic buying: Cross-device display & video across premium inventory
- Data layers: CRM matches, demographic & behavioral audiences
- Measurement: Clicks, conversions, and foot-traffic attribution
- Creative sequencing: Awareness → Consideration → Offer → Visit