M-commerce (mobile commerce) refers to purchasing and selling goods and services via wireless handheld devices such as tablets and smartphones. M-commerce is…

There is a rapid expansion in the gaming industry, and smartphones play a significant role in this growth. Late 2019 saw the…

Globally companies have developed geofencing strategies along with their marketing efforts to drive action by showing ads in a relevant way. The…

Think about how you consume information. Odds are, you skim through articles online, watch only the headlines and maybe the first paragraph…

Video streaming is an increasingly popular and effective way to reach viewers. It is also the perfect choice for brands that want…

If you’re looking for a way to connect with your customers and promote your business, video advertising may be the answer. Video…

At the beginning of 2021, slightly over 70 million households had cable subscriptions. Advertisers could reach more than 84 million households through…

Viewership and advertising dollars have shifted from traditional to connected TV (CTV). Viewers are now using a variety of over-the-top (OTT) services…