If you’re a marketer, you’ve probably been hearing a lot about mobile advertising lately. And if you’re not currently using it, you may wonder what the fuss is about. Well, here’s more about mobile advertising and its benefits for your business.
What is mobile advertising
Mobile advertising is a marketing strategy that uses SMS, emails, social media, websites, and other forms of communication to reach existing customers or potential clients on mobile devices such as tablets or smartphones. A business that hasn’t already aligned its marketing strategy with mobile is losing out on a huge potential market for its products and services for the following reasons.
Engage with a global audience
As of 2021, Pew Research estimated that 97 percent of Americans have a cell phone. In the global arena, approximately 7.3 billion people own a mobile phone. This provides a great opportunity to engage a wide audience based on their location.
Cost-effective way to market your products and services
Mobile marketing is significantly less expensive than traditional marketing techniques. Mobile ad clicks are about 24 percent less expensive than desktop ad clicks. Thus optimizing your website for mobile use is one of the best and most cost-effective techniques your business can leverage. Creating campaign elements for mobile is also much easier and needs to be very concise due to the limited amount of information you can put on the screen.
Leverage various ad formats
You can choose from various ad formats when you invest in mobile marketing. In general, selecting the best ad format for your company will help you reach the right audience and get the most impressions for the least amount of money.
The four most common mobile ad formats are:
- Banner ads
- Interstitial ads
- Native ads
- Video ads
The main advantage of banner ads is their simplicity and inexpensiveness. Native and banner ads are similar in appearance but are designed to blend in better with the mobile environment. Interstitial ads run across the entire screen. You must choose them carefully because they interfere with the user’s mobile experience. For instance, video ads are the best to use if your product is a mobile game. They typically have a higher CTR due to highly engaging visual content.
Leverage mobile personalization
As a marketer, you already know that personalized messages have a higher chance of being remembered and causing consumers to act. As per a recent market survey, 7 out of 10 consumers prefer content and ads tailored to their interests. Personalization is one area where mobile advertising shines; thus, you should not fail to leverage it.
Track user feedback
Marketing using mobile can also easily help you track user feedback. You can check how many people viewed your mobile advertising or the product reviews to establish the effectiveness of your ads. You can also check the number of people who visited a particular website page and the duration they stayed there.
Mobile message timing
When your online marketing messages are delivered to desktops or laptops, a target consumer may not see them for some time. Fortunately, using media such as mobile push notifications can help you navigate such a potentially problematic situation. A news app, for instance, can instantly send out relevant, breaking news. A retail store could also announce a one-day sale easily, and the message would reach the target audience immediately.
Real-time and instant transactions
Mobile marketing has the unrivaled advantage of promoting instant transactions for e-retailers. You can immediately meet the needs of your customers. According to recent research, 39 percent of consumers say they would use mobile payments more if more stores and apps accepted them, while 61 percent say mobile payments are now replacing cash transactions. Mobile shopping convenience is something an increasing number of consumers have come to rely on.
Today, mobile phones now account for the vast majority of website traffic. Then there are mobile apps for a more personalized experience. About 92 percent of Android mobile time is actually spent in an app presenting mobile advertisers with a good marketing opportunity. One option is to place ads within mobile apps. You can also create your own app to engage customers, make shopping more convenient, and increase brand awareness. Consider text messages, which have a 98 percent average open rate, and about 75 percent of people are fine with getting text messages if they have opted into your marketing messages. Mobile advertising also lets you leverage QR codes where users can scan QR codes to be directed to a specific web page with additional information.
Search engine rankings
Users are increasingly using mobile phones to perform searches and browse the internet instead of desktop computers. A mobile-friendly website is essential. It includes things like page speed, design, and relevant add-ons. When you combine this with a proper SEO effort and social media mentions, the result is a higher ranking on search engines and, consequently, more exposure and hits!
Creating content that people can share with friends and family means your followers are marketing for you. Finding engaging content with broad appeal is, therefore, critical. Things go viral because they are easily shared on mobile devices, so keeping mobile devices in mind is critical for achieving viral fame.
So those are the ten reasons why your business should jump on the mobile advertising bandwagon. It’s an extremely effective way to reach out to consumers and engage with them on a personal level. The instant feedback helps you to constantly tweak your campaigns for maximum impact. If you’re still not sure if mobile advertising is right for you, contact us today, and we’d be happy to discuss it further!