Banks need more than just great products—they need smart advertising strategies to attract customers and build trust. Whether you’re looking to promote mortgage loans, savings accounts, or financial planning services, Thumbvista offers tailored advertising solutions that help banks reach their ideal audience at the perfect time.
Why Advertising is Crucial for Banks
Banking services are personal, and customers often take time to research and compare options. According to Statista, 88% of consumers research financial products online before making a decision. Thumbvista helps banks connect with these customers using advanced targeting tools and engaging ad formats that make your institution stand out.
How Thumbvista Helps Banks Reach Their Goals
Thumbvista combines cutting-edge geofencing and programmatic advertising technologies to ensure your message is seen by the right people. Here’s how their solutions can work for your bank:
1. Geofencing for Local Impact
Geofencing uses location-based technology to deliver ads to people in specific areas. For banks, this means:
- Reaching Nearby Shoppers: Target individuals near your branch to encourage walk-ins or ATM usage.
- Promoting Community Events: Share sponsorships, financial workshops, or local events hosted by your bank.
- Competing Strategically: Show ads to customers near competitor banks, highlighting your superior offerings.
2. Programmatic Display Ads for Ongoing Awareness
Display ads are perfect for keeping your bank visible to potential customers as they browse websites or apps. Thumbvista’s programmatic tools ensure these ads appear where your ideal audience is spending their time.
- Highlight Products: Advertise mortgage rates, credit cards, or auto loans.
- Encourage Digital Engagement: Promote your mobile app or online banking services.
- Support Brand Identity: Build trust by showcasing your bank’s community involvement or customer success stories.
3. Video Ads for Greater Engagement
Video ads allow banks to tell a compelling story about their services. Thumbvista places your videos on platforms like YouTube and connected TV, targeting viewers based on their interests and demographics.
- Explain Complex Products: Use videos to break down benefits of IRAs, investment accounts, or business loans.
- Build Trust: Share testimonials from satisfied customers or highlight your long-standing commitment to the community.
4. Retargeting to Reconnect with Interested Customers
Many people explore financial options online before visiting a branch. Thumbvista’s retargeting solutions help you follow up with website visitors by showing them ads as they continue browsing the web.
- Promote Personalized Offers: Remind visitors of special promotions tailored to their needs.
- Encourage Action: Use retargeting to nudge users to apply for a loan, open an account, or book a consultation.
5. Custom Campaigns for Every Banking Goal
Thumbvista works with you to design campaigns that align with your bank’s specific objectives.
- Grow Deposits: Promote high-interest savings accounts or CDs.
- Increase Lending: Target customers in need of mortgages, auto loans, or personal loans.
- Support Small Businesses: Advertise commercial banking solutions to entrepreneurs and business owners.
Why Banks Choose Thumbvista
Thumbvista understands the unique challenges of banking and offers advertising solutions designed to deliver results. Here’s what sets them apart:
- Precise Targeting: Use geofencing and audience insights to focus on specific customer segments, like first-time homebuyers or retirees.
- Data-Driven Campaigns: Access detailed analytics to measure the performance of your ads and refine your strategy.
- Personalized Support: Thumbvista’s team works closely with you to create and manage campaigns tailored to your bank’s needs.
- See banking case studies
Success in Action
A regional bank partnered with Thumbvista to promote their new mobile banking app. Using geofencing, they targeted customers near their branches and competitor locations, resulting in a 25% increase in app downloads within the first month. Complementary video ads on YouTube reinforced their message, boosting brand recognition.
Conclusion
Advertising is essential for banks looking to stay competitive and build strong customer relationships. Thumbvista’s tailored solutions—like geofencing, programmatic display, and video ads—help banks connect with their audience, drive engagement, and grow their business.
If your bank is ready to take its advertising to the next level, Thumbvista is here to help. Contact them today to learn more about how they can create custom campaigns that deliver results.