In the dynamic landscape of financial institutions, credit unions stand as pillars of community-centric banking, emphasizing member relationships over profit margins. At the heart of this ethos lies a crucial lifeline: new customers. While established members form the bedrock of stability, the influx of fresh faces not only infuses vitality into credit unions but also fosters growth, innovation, and sustainability. Understanding the profound significance of attracting and retaining new customers is paramount for credit unions to thrive in an ever-evolving market. This case study shows tactics used by Thumbvista to drive new members to a multi-location credit union .
Using Data and Programmatic Advertising To Get In Front Of The Right Customers
Objective: To increase awareness of new rates for savings and CDs.
Challenge: Being able to get in front of investment savvy customers who have the ability to take advantage of the high rate return offer.
Solution: Thumbvista combined data and programmatic buying tools to find investment minded consumers. The data consisted of house hold income data, location data and in-market data. A separate portion of the campaign focused on direct buying in placements such as MarketWatch, CNBC, Bloomberg, WSJ and Fox Business.
Results: This campaign drove 2168 site visitors by showing display ads with high percentage offer with 825,000 impressions. The foot traffic increased with 1052 devices who received an impression was shown to have visited one of the credit union locations within a 30 day window of the campaign.
The Take Away: Many of our clients campaigns require multiple tactics to give them the best opportunity to get in front of the right person, place and time. By combining data and direct buying using geo-data, this campaign was able to get in front of local consumers that had the ability to recognize this outstanding offer by this credit union.
For more information on how Thumbvista can help your bank or credit union in getting new customers please contact us today.