Retailers Benefit By Using Geofencing & Consumer Demographics

Finding Ways To Engage Customers via Mobile

Retailers across the world are finding ways to engage and get their message to consumers in the most effective way. Now with *56% of adults in the U.S. having a smartphone combined with *the average America spends over 2 1/2 hours a day using a mobile device shows how important it is know how to reach your mobile customers.

So how can retailers get consumers attention via their mobile device? 

Image Source: Leanqcd

The Answer: Send a relevant message.

How? By knowing more about your customers.

How do you know more? Ask.

•  A recent article by Research-Live.com states –

Studies show that nearly half of consumers are willing to share their digital information with brands in exchange for relevant and useful advertising, according to research from IPG Mediabrands and Microsoft.

Knowing Your Mobile Consumer

So why not ask customers more about themselves? Simple information such as age, gender or favorite brand can help craft a more relevant message. Taking it one step further, why not ask to use their location to send relevant ad if they are near? Some customers if relevant to a product are even willing to give their income level or marital status.

Why Not Send A Customized SMS To Customers Based On Their Location & Personal Interest… It’s What They Want.

Over 4,000 consumers were surveyed by YouGov and asked what types of messages would most likely get through to them to get a response. 26% stated a message crafted to their person interest (or likes), 22% said based on their location, 21% based on what they were doing at that time, 14% based on specific timing verses just 7% on creative attention grabbing ads.

A Geo-Aware Message Gets Results

Imagine having enough information about your most loyal customers to send them a text message giving an incentive to stop in when they are near your store to purchase their favorite brand which just so happens to be the product that needs to move this month.

This situation is the main reason that we at Thumbvista have added demographic enhancements to our Geofencing and Location Based Messaging dashboard. Having the ability to send a message based on real time location is hugely effective but making a message even more relevant to the customer will add to the effectiveness.