It is once again that time of year. The time when sales are forecasted (2014 expected to be $863 billion by emarketer) and businesses arm themselves to compete for the most condensed time period of spending of the entire year. According to the NRF (Nation Retail Federation) the vast majority of business sales happen in November and December.
So what will set your company brand message apart this year from it’s competition? How about relevance?
Relevance is why consumers should care about your marketing message this holiday season
Cutting through the holiday ad white noise is never easy, but by adding as much message relevance as possible gives you your best chance. We are all on the move, especially this time of year, but the one thing on the move every step of the way this year will be one thing… your mobile device.
Holiday mobile marketing with Thumbvista allows you to place an ad based on location, time, demographics, consumer interest and more.
Image by ShortStack
Holiday mobile marketing has to be part of your strategy this year. Mobile is expected to have an impact on 87% of all holiday purchases,” according to the Mobile Marketing Association . Whether you are sending your loyal customers a mobile coupon via SMS or MMS or Push from your application the more relevant the messaging the more effective the deal. If you what to reach new customers via mobile ads just throwing mobile banner ads out there may not do. Adding relevance in every aspect of marketing will increase effectiveness. Relevance such as placing ads in a certain proximity around your location or a competitors location by using a geofence or even multiple geofences. Having different creatives that vary according to location and or time. You can even focus on the interest of you potential customers on top of the perfect place and time. Adding creativity and strategy to any holiday mobile marketing (or any marketing for that matter) campaign will make it more successful.
Think it is too late to set up a targeted holiday mobile marketing campaign using geofencing? Think again we can set you up in many cases within 72 hrs. Contact us today.