Category Geofencing Companies
Since 2012 Thumbvista’s has been geofencing for companies all over the world. Geofencing companies like Thumbvista are rare in the sense of quality, experience and caring for their client’s success.
Insights, Ideas & Client Case Studies
Insights On Mobile Marketing For Companies & Brands. Welcome to Thumbvista's Insights where you will find articles on the latest mobile strategies, research, the latest technology, and thought leadership in mobile marketing. Thumbvista is a global company based in Charlotte, North Carolina.
With the new year comes new technology and new marketing challenges. Thumbvista’s mantra is to provide a more relevant ad experience for the marketer and their customer, but in 2019 a more personalized and relevant marketing experience will be more important than ever. We’ve taken a look back at the last few years of client
One of the biggest questions – and common misconceptions – is around the cost of geofencing. So what IS the cost of geofencing? The answer: It depends. Pricing typically ranges between $4-$14 CPM (cost per thousand impressions). Many factors can affect the price, including advanced targeting features and impression volume. For example, if you purchase
Reaching the right audience is crucial for any marketing campaign. Location can help add relevance to a mobile advertising campaign and the more dense the audience in a given space the less ad waste you will have. There are few places to advertise over an area to reach an audience of mobile users that are
Geofences are simply virtual perimeters, within which an advertiser or marketer runs digital ads. But how do they work? And what’s the right size for a geofence? We’ll attempt to break down those answers here. How does geofencing work? Geofences are built using specific – and often times, software that takes the longitude and
Geofencing is still a very new advertising technology for many marketers. Below is a list of our top 5 most popular geofencing questions, answered. How many locations can I target? As many as you want. We’ve supported campaigns for just one location, and we’ve supported campaigns that included more than 100 locations. It all depends
Challenge: Increase enrollment in multiple focus areas including: veterans, adult/back-to-school, master’s program, online, and general enrollment. Solution: Middlesex Community College segmented each focus area using specific demographic information which influenced the creative development process for each advertisement. Using a story-telling format, each ad focused on one of several key benefits of attending Middlesex Community College.
3 Tips for Advanced Mobile Targeting One of the greatest advantages of mobile advertising is the ability to target people based on their geo-location. But there’s more to mobile advertising than location, and knowing how to use all of the advanced targeting capabilities will ultimately result in a more effective and relevant campaign. Below are
Twenty years ago, marketers and advertisers were begging for access to data on their potential consumers. Now, the reverse has happened. Marketers are usually swimming in data to the point of feeling like they’re drowning. Sometimes it takes an entire team of analysts to organize and analyze the data to find the most relevant trends
Mobile Geofencing Helps Recruiters Find The Right Person For The Job When a recruiter is looking for someone, let’s say someone who possesses “a particular set of skills”, it doesn’t always make sense to blast the position out to the masses. It’s not enough to simply post open positions on the company’s website or LinkedIn
There are many examples of how mobile geofencing is beneficial to marketers all over the world. One of the most obvious is the reduction of ad waste in terms of reaching mobile users who have a stronger likelihood of being who you need the brand’s messaging to reach. The more times you connect with the