Reaching voters with political talking points to in turn get them to the polls to punch the ballet in your favor is now an around the clock multi platform job with digital leading the charge. Earning a vote many times means speaking to that persons need and wants and really hitting home on key points. Mobile advertising using geofencing technology can get a political campaigns message out to the right audience and win those it touches over.
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3 Strategies To Reach Voters On or Before Election Day via Location Based Marketing
1. The Rally – Before, during or after a political pep rally can be a great time to get responses on the message delivered.
Example 1: Advertising via geofence gives event promoters the ability to reach out to voters in the immediate area and give them directions to the event location. Communicating with GPS as well as giving web and donation options adds a different dimension to the digital promotion of the event.
Example 2: A campaign manager can assign a geofence (virtual perimeter) around a speech/ fundraising or rally venue. Messaging can be sent to attendees of even those not too far about the event. After the event concludes a campaign can immediately reach out to only those at venue to ask about results. *Of course after a supporter opts-in to receive messaging based on their location regarding a campaign
2. Issues (Geography Based) – With technology getting smarter marketers can now use mobile user behavior as well as location to deliver the most relevant messaging possible. What is more relevant than sending a message to users regarding a voting issue in their community or insight on a something that effects their everyday life.
Example 1: By focusing the message to what really matters geographically a candidate running for office can speak directly to voters and their priorities. Whether is be the environment, jobs, crime or infrastructure the right message and it’s effectiveness makes a difference to the community.
Example 2: During the opt-in process you collect data such a family size and ages. Then set geofences and send a location aware message regarding the area schools and purposed budgeting to the parents of those students. Or send a message to a voter that commutes over a bridge that seems to always be in construction.
3. Election Day – Every election year there are major factors in winning an election race. Some of the largest factors are reaching those voters in the middle, those whom have been curious enough to request information, but have not decided. Another challenge and possibly the largest is making sure voters come out to vote.
Examples: By geofencing polling destinations a campaign can encourage and inform voters of elections day events. The messaging can even be updated to remind voters of issues, how close polling numbers are and even thanking them for voting.
For More Information On Reaching Voters With A Relevant Location Aware Messaging Contact Us Today 1-855-554-4900
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