Advertising Wins The Gold With Mobile
On August 5, the world of sports will converge in Rio de Janeiro, Brazil for the games of the XXXI Olympiad. What was once a religious festival to honor Zeus is now one the world’s premier sporting events….and one of the most large-scale and profitable global media events.
Just as athletes are competing for the gold, brands are competing for consumers’ attention. This year’s motto for the Olympic Games is “A new world.” A fitting slogan. In this new world, advertisers are using multiple channels to reach spectators, including mobile.
With some fans traveling to the games to see their team compete while other others watch from afar, one thing is certain…their mobile device will be close at hand. According to recent data from GlobalWebIndex, this year’s Olympics will be the most mobile-centric games yet. Mobile users will average approximately two hours of web usage per day.
How can your brand realize higher engagement, strengthened brand loyalty and increased revenues?
Your Brand Wins Gold With Mobile Advertising At The 2016 Rio Olympics
Brands will want to capitalize on elevated mobile usage by offering special promotions exclusively to mobile users. The Summer Olympics only last seventeen days, so consider the timing of your efforts. Get creative and offer specific promotions at the start of the games or when particular teams win.
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And with limited time, don’t delay in capitalizing on opportunities. Mobile users love to share. Create a hashtag. Incorporate your brand AND the Olympics. Your promotion will be more impactful if the user has the power to share.
It’s not too late. Go for the gold, and incorporate mobile advertising into your brand’s Olympics advertising mix. For Geo-Targeted or Geofenced Mobile Ads in Rio, contact us today.